I’ve been trying human and AI (non detectable) UGC for a software company I work for and I know that it’s top of the funnel brand awareness, but my boss wants to see results (more signups/website traffic gains), but its feeling like its impossible.

My videos often break 500k views and get a lot of engagement but no traffic lift (we’re targeting a US audience). Competitors post all the time about how much success they’re having with their UGC campaigns and I wanna call bs.

Thoughts/advice would be helpful.

Right now I have five human and five AI creators on this campaign. Product is career related tool.

These two are a pair that deliver on each other and find a way to grow since they were kiddos.They put out a product made with love. ❤️