Our organisation recently received some cooking stoves to give to the needy in our village. Of course the name and details of the stove are plastered all over it, I'm not complaining since it's actually a good brand that produces the eco-friendly stoves we have been looking for.

We want to do a video of someone cooking with it, or someone receiving it, but I don't want it to look like we are affiliated with the brand. It would be a good way to educate the community and the internet as a whole on clean energy. I am in charge of it, but also new to taking videos and creating content. We are a small organisation, so we are not in a position to hire someone professional. How do I go about it?

So here it goes..

I've had content writing and copywriting experience previously. I even wrote scripts for reels too. But I never got into ghostwriting on twitter. Though I've written a few tweets for a b2b startup, but that doesn't actually count.

When I mentioned this to a freelancer and the opportunity he has got with a personal brand on twitter, he offered me to do that for him. I was on fire and I said I'm gonna hit 1000 followers in the next 3 months.

Pay won't matter for now with this but he's gonna pay me too. I really want to give my best and make sure this happens so that I can hop on to other bigger clients in the same ghostwriting category.

Anybody with experience, please share your insights, learnings, and lessons. I might have to start those two accounts real soon within a week or so.

One would be in english and the other would be for his regional language.

Hey guys!

Thought this would be the best place to post about advice that I would need.

I used to run a social media marketing agency but we were mainly focused on B2C brands, so I don't have much experience regarding B2B.

After running the agency, my partner (who's an engineer) and I realized some gaps in the market regarding social media management tools. Not just scheduling but different tools that we used managing the social media accounts of our clients.

However, now came the time to market (we're still prelaunch) our own app and I wanted to know what your recommendations of platforms would be for this kind of software. The software is also very useful for businesses looking to manage their own social media accounts.

Now the problem that I am having is that I started posting about the journey a lot of Instagram and I managed to get quite a few people on our waitlist but I mainly attracted other founders (not agency owners). To the point that I got brand deals in the AI and business niche haha. But that is not my goal with social media

I also have connected with people on LinkedIn.

Guidance regarding where you think my ideal customer is would be super helpful given that I don't have much experience regarding B2B. I also would like to know if you think I should instead focus on paid ads (when we do launch).

Thank you so much!

I've been hearing since 2022 that AI will replace content writers, but recently, I've noticed a shift in how people talk about it in Pakistan.

A few days ago, a local recruiter confidently told me that AI had essentially ended content writing in the Pakistani job market. According to this mindset, it doesn't matter whether you're a junior writer, a senior content writer, or a content manager. AI has made everyone replaceable.

I've also seen writers argue that companies which previously hired 8–10 writers can now meet their content targets with just 3–4 people using AI.

To be fair, AI has changed content production. It can help writers research, generate outlines, draft content, and work faster. Some companies may genuinely need fewer writers to produce the same volume of content.

But what surprises me is how quickly some people have moved from acknowledging these changes to declaring an entire profession dead.

For context, I'm a content marketer from Pakistan with around 9 years of experience across content writing, SEO, content strategy, and team management. In my experience, content writing was already undervalued by some employers here before AI became mainstream.

Now, AI seems to have given some companies another reason to question the value of experienced writers and expect more output for less money.

I'm curious whether people in other countries are seeing the same mindset.

Are employers in the US, UK, Europe, Canada, Australia, and other markets also telling experienced writers that AI has made their careers obsolete? Or is the conversation more focused on adapting roles, improving workflows, and moving towards strategy and specialised expertise?

I understand that AI is affecting employment, and I'm not suggesting that writing jobs are immune to automation.

But I also find it difficult to believe that generating text and building an effective content strategy are interchangeable skills.

I'd genuinely like to hear from people working in different countries:

Has AI actually reduced the number of content-writing jobs in your market?

Are companies hiring fewer writers, cutting salaries, or simply expecting higher output?

How are experienced writers and content managers adapting?

Is the belief that content writing is a dying profession widespread in your country, or is it particularly common in certain industries and job markets?

I'm not looking for reassurance that everything will be fine.

I'd rather hear honest experiences, including negative ones.

I want to understand whether what I'm hearing in Pakistan reflects a worldwide shift in the profession or whether different markets are responding to AI in very different ways.

One thing I have noticed while learning about social media marketing is how often the same advice is shared online.

Post regularly.

Know your audience.

Give value.

Be real.

None of these tips are definitely wrong.. After seeing them everywhere they start to feel empty.

So I have been asking myself: if everyone is giving advice how do you really stand out?

I don't think the answer is always coming up with a new topic.

Sometimes it is about looking at a topic more carefully.

Of saying "post regularly " explain why being regular on its own doesn't always lead to growth.

Of saying "know your audience " show how understanding a customers real problems can change the way you create content.

Of just repeating advice question it look at it closely and try to figure out when it works and when it doesn't.

I am still learning how to do this. It feels like a better way than just repeating what everyone else has already said.

You don't have to create an idea every time you post. You can make a familiar idea more helpful by explaining it adding proof or linking it to a real issue.

Question for people who make content: When you see a topic that has been talked about thousands of times what makes you decide to read one post, about it?

For example many people say, Post consistently to grow on Instagram.. Consistency alone does not tell you what to improve.

Imagine a solar company posting every day about its products, discounts and installations. Despite all that activity the posts do not generate enquiries.

Of simply telling the company to post more I would ask a different question: Are we creating content that answers the questions people have before buying solar?

For example:

• How much can a household realistically save on electricity bills?

• How long does it take to recover the installation cost?

• What happens when there is sunlight?

• What should someone check before choosing a solar installer?

These topics address customer concerns rather than just promoting the product.

The lesson is not that educational content automatically generates leads. The lesson is that consistency gives you opportunities to learn but understanding your audience helps you decide what is worth publishing.

I work as a freelance marketer across content and product marketing, and I’m trying to build a more effective blog distribution strategy for a B2B SaaS client.

We publish around 4 blogs a month, but I want to explore channels that can consistently bring relevant traffic, reach the right audience, and ideally contribute to leads or signups, rather than just views.

I’m looking beyond the usual recommendations of LinkedIn posts, email newsletters, and repurposing content into social media posts.

For those of you working in B2B SaaS content or growth marketing:

• Which distribution channels have actually driven meaningful traffic or conversions for your blog content?
• Have you had success with niche communities, Reddit, Quora, industry newsletters, partner blogs, content syndication, or other less obvious channels?
• Are there any communities, platforms, or distribution tactics that are genuinely worth the time investment?
• How do you measure whether a distribution channel is working beyond referral traffic?

I’m especially interested in approaches that a small marketing team or freelancer can execute without a huge budget.

Would love to hear what has worked for you in practice, including channels that turned out to be a waste of time.

We run a small cleaning service with around five people. I’m thinking about making one page that walks new clients through how a booking works, from the quote to the follow-up visit.

Right now, our infographic is just a Word doc with bullet points, and I think nobody reads it. I'd like simple steps, short labels, and a few icons that I can edit myself without learning Illustrator.

It has to look okay as an email attachment and as a printed handout we leave at the door.

What are you using for this kind of thing? Also curious what annoys you when you need to edit something

I'm not on the marketing side, but I'm the one who ends up fixing our marketing team's reports before they go out.

Anyway, for the last round, three on the team edited the same 12-page report. Someone changed a chart label, someone swapped a paragraph, and the layout shifted both times. Our brand colours got swapped for default ones somewhere along the way too.

So yeah, a big template library isn't what I'm after. I want to know which tools let a few people make small edits without breaking the page or the approved fonts.

If your team compared a few of these, what did you test before picking one? And did anything fall apart once real reports started going through it?

Hi there,

I am a new content marketer trying to learn as much as possible about GEO content strategy to expand my skills. While I feel like I have a good sense of makes a good piece of GEO content (clear questions and answers, specific topics, proper structure, EEAT signals, original data, strong technical foundation), I am still trying to wrap my head around the best way to use tools available to me to make the best possible content plan for a large business and figure out ways to promote the content I create. This question is specific for a business that already has a large content base — I am just trying to improve it and add to it to help GEO performance. 

I am currently using some tools to perform various GEO audits and have a good sense of the underlying statistics and where they stand in comparison with their competitors. 

What I am less sure of…

• How much should I care about business competitors relative to information competitors? What is the best tool/way to figure out who the information competitors (I’m thinking sites like news articles, reddit, buyers guides, etc) are and discover any other business competitors that I am not thinking of in relation to GEO.
• Branded vs. non-branded prompts: Is there any reason to not do most of my content planning around non-branded prompt data? To me it would seem the most opportunities would arise with this data set, particularly if the businesses performs well with branded prompts
• How do I determine what direction to go in once I have the data? I know AI visibility, share of voice, citation share, and similar GEO data. One place I am planning to start is by improving and creating content that speaks to prompts where the business is not mentioned where our competitors are mentioned, as well as looking for obvious content gaps that speak to the topics they’re looking to increase performance in. I am also using traditional SEO methods such as restructuring highly-traffic pages and filling in informational gaps with AEO-optimized content. How else could I be using all of this data?
• What is the best way to promote content once the content is created? Is this similar to traditional SEO? The businesses has a large data set that I could see being the basis for an interesting industry study. Is it worth reaching out to news organizations once this study is produced? Paid ads to promote content? Reddit engagement? 

Thanks in advance for any help you can provide. I’m not assuming I’ll get all the answers by posting this — just really want to learn as much as possible on this subject and would love to hear from people who know what they’re talking about. 

I was editing a founder talking-head video recently, and there were a few pauses that felt awkward in the raw footage.

My first instinct was to cut all of them.

So I tightened the gaps, removed a few breaths, and made the delivery much more compact.

Technically, it was cleaner.

But when I watched the full edit back, something felt off.

The founder sounded polished, but not very human.

I went back and put a few of the pauses back in.

Not all of them. Just the ones where the person was clearly thinking about what they were saying.

That changed the whole feel of the video.

It reminded me that when you're editing someone who is speaking from experience, every pause isn't dead space.

Sometimes it's part of their personality.

I think I've become more careful about cutting talking-head footage too aggressively.

The goal isn't always to make someone sound faster.

Sometimes it's to make them sound like themselves, just without the parts that actually distract from what they're saying.

Do you guys have a point where you stop tightening a talking-head edit because you feel like you're starting to remove the person's personality?

I'm starting a new newsletter on Substack where I want to discuss newsletter content strategy or strategy-related stuff. How should I decide my content pillars for it?

Somewhere between the first draft and the fifth revision the original idea gets lost one headline changes then the hook, then someone wants a different format and suddenly there's a folder full of variations that all say pretty much the same thing the content calendar looks bus but there's barely anything new to test. Kind of frustrating when the team spends the whole week producing more stuff without learning much from it.

A lot of time gets eaten up by testing reporting, and going back through small changes that probably shouldn't need so much attention, it's something that keeps coming up on the Marketer project too the platform takes on more of that repetitive paid media work while the human side is still needed to figure out which creative ideas are worth pushing getting those smaller tasks out of the way makes sense but I don't know how useful that is if we just end up producing twice as many versions of ideas that weren't very strong to begin with.

I'm an experienced content marketer, laid off 5 months ago and struggling to land interviews. I'm applying to sensible roles around the seniority of content manager, and generally put a good effort into my applications. I try to apply to around 4-10 roles per day, depending on what's out there at the time.

I'm starting to think my resume might be a barrier for me, though I'm too close to it to know for sure. I'd love some thoughtful community feedback from the CM community on it. I've pinned it to my profile, since I can't share images or links here.

Any feedback is deeply appreciated!

If you suddenly got back 5-10 hours every week because your maketing content and campaigns became faster and easier, what would you do with that time?

- Would you promote a new product or service?

- Finally market that offer sitting on for months?

- Create more videos and show up consistently?

- Spend more time talking to potential customers?

-Test new campaigns and grow your business?

Or would you simply enjoy having your evenings back?

An example worth sharing since publisher use cases don't come up as often as advertiser ones. A publisher's editorial team started looking at which business topics its own readers were actively researching, the same signal usually reserved for ad sales conversations, and used it to shape what got covered next.

The logic: if a meaningful chunk of the audience is actively researching a topic right now, that's a reasonable editorial bet, not just a targeting opportunity. Curious whether other publisher folks here have pulled research or intent signals into editorial planning, or whether that data mostly stays walled off in the ad sales side of the business.

I'm 31, based in an Asian country, and have around 9 years of experience in content marketing.

Early in my career, I stayed at one company for two years. I was considered one of their best employees and even got promoted. But when it came to adjusting my salary to match my new responsibilities, the company said it was tight on budget. Instead, they offered to take me to a nice restaurant so I could post pictures on LinkedIn and show how much they cared about their employees.

I asked a simple question: if my compensation wasn't increasing with my responsibilities, what was the point of the promotion?

They asked me to wait until the following year. I made the mistake of trusting that promise. When I asked for an increment the next year, I was fired for supposedly poor performance.

That experience changed how I approach my career.

Since then, I've made it a habit to reassess my career after a year at a company. I document my achievements, update my portfolio and resume, stay active on LinkedIn, and explore better opportunities.

And this approach has helped me secure new opportunities and increase my salary by around 25% - 35% when switching jobs.

Recently, during an interview, the HR representative and manager pointed out that I'd switched companies too many times.

I understand why employers might be concerned about short tenures. But I also believe employees should be equally concerned about companies that promise career growth without providing fair compensation.

I'm not saying everyone should leave their job after a year. I'm saying that loyalty shouldn't mean putting your career growth on hold indefinitely.

So, I just want to know from you all is changing companies every year a red flag, even when you're delivering results and progressing financially? Or have we normalised expecting employees to stay loyal without offering meaningful growth?

Hey everyone!

I'm looking for a skilled LinkedIn ghostwriter based in India to collaborate with my agency on creating high-quality personal-brand content for coaches, founders, and business professionals.

I'm not looking for someone who just writes generic LinkedIn posts using AI. I want someone who understands how to turn a person's ideas, experiences, expertise, and opinions into content that sounds authentic and connects with the right audience.

📝 What You'll Be Working On

Your responsibilities will include:

• Writing engaging LinkedIn posts for coaches, founders, and executives.
• Crafting strong hooks that grab attention and encourage people to read further.
• Using storytelling to make professional content relatable and memorable.
• Turning rough ideas, voice notes, interviews, and existing content into polished posts.
• Researching the client's industry, audience, and competitors.
• Creating educational, opinion-based, storytelling, and authority-building content.
• Maintaining each client's unique voice instead of making every post sound the same.
• Incorporating feedback and improving drafts based on client requirements.

🎯 What I'm Looking For

You'd be a good fit if you:

• Have a strong understanding of LinkedIn and personal branding.
• Can write in clear, natural, conversational English.
• Understand hooks, storytelling, content structure, and audience psychology.
• Know how to make complex business ideas easy to understand.
• Can research topics independently rather than relying entirely on AI.
• Are comfortable receiving feedback and meeting deadlines.
• Can adapt your writing style to different clients and industries.

Important: You don't necessarily need years of experience. If you're a beginner with strong writing skills, a good understanding of LinkedIn, and a portfolio that demonstrates your ability, I'd still love to hear from you.

AI tools can be used as assistants, but the final content must be original, well-researched, and human-sounding.

💼 What This Opportunity Offers

• Remote, freelance collaboration.
• An opportunity to work on real personal-brand projects.
• Experience writing for coaches, founders, and business professionals.
• Constructive feedback to help improve your writing.
• Potential for ongoing work based on performance, reliability, and client requirements.

Compensation: Freelance/project-based. Rates will be discussed based on your experience, writing quality, and scope of work. I'm looking to build a reliable long-term working relationship rather than hire someone for just one post.

📩 How to Apply

Comment below or send me a DM with the following details:

1. Location: Which city in India are you based in?
2. Experience: Have you written LinkedIn content before? If yes, for how long?
3. Portfolio: Share 2–3 examples of your best LinkedIn posts or relevant writing samples.
4. Specialty: What type of content are you best at storytelling, educational posts, thought leadership, or personal branding?
5. Availability: How many hours per week can you commit?
6. Expected rate: What are your freelance rates?

If you don't have client work to showcase, you can share self-written samples.

I'm more interested in your thinking and writing ability than fancy credentials.

Looking forward to connecting with talented Indian writers! 🤝

Hello, I’ve been using capcut and canva on my iPhone for editing short clips (10-90s)

I’m thinking of upgrading to a mac or maybe a 2-in-1 iPad where i can draw with a stylus and type

What would you recommend and is there anything i need to consider in terms of memory, processing power etc ?

Thanks!

I can't come up with content ideas and I feel stuck

I manage about five accounts, and I haven't posted any content on two of them for the past two months

I feel like part of the problem is that I'm also responsible for the designs and there's no budget for creating Reels

The content for the other accounts feels sloppy too

How do you get out of a situation like this?

Trying to figure out the fastest way to churn out short social clips without opening up heavier software every single time. I already use Canva for graphics and sometimes toss things into their video tool, but lately I keep seeing people recommend Capcut for mobile and desktop quick cuts because it's more versatile. For anyone who has bounced between the two for fast social edits, does one actually feel faster or more intuitive than the other, or do you end up getting frustrated with certain timeline limitations on both?

I’ve come across a few interesting ads lately that feel more like mini-series than traditional commercials, and honestly, I find them pretty entertaining.

There’s drama, unexpected twists, and cliffhangers that make you curious about what happens next.

It got me thinking about how different this feels from the usual ads we skip after a few seconds. When a story is good enough, you almost forget you're watching an ad.

But I wonder how well this actually works for the brand. Do people end up remembering the product, or do they just get hooked on the story and forget what was being advertised?

Have you seen any ads like this recently?

I’ve been collecting TikTok data for a few years and have a dataset with around 50 million creator email addresses, alongside public profile data like follower counts, recent posts, average views, and more. The emails were collected from publicly listed profile bios.

I’m trying to work out whether there’s a useful business here. I’ve considered a creator discovery tool, a subscription database, or an API for influencer marketing agencies.

But there are already plenty of tools doing this, and I’m not sure there’s a reason for someone to use mine. I guess my main advantage is that I update all 50 million profiles daily, but I don’t know how much that actually matters.

Curious what you guys would do with a dataset this large. Is there a better business model I’m overlooking?

I have been wanting to start content creation for a very long time but I still have not. What should I do? Even if I get time it gets wasted just by thinking. Wtf everything feels tough

I want to understand how a person can do basic market research with no budget. How and where should I start? Appreciate the help!!

📢 CONTENT CREATORS NEEDED FOR ROD AND REEF! 🎣🚤

Are you a Roblox content creator looking for a new game to make content on? We're currently looking for content creators to help promote Rod and Reef, an upcoming Roblox fishing game with much more to offer than just fishing!

🎣 WHAT DOES ROD AND REEF OFFER?

🚤 Boat Racing – Race against other players and test your skills on the water!

📖 Lore – Discover the story behind the world, its locations, and its secrets.

⚔️ PvE – Experience challenges and exciting gameplay beyond catching fish.

🛠️ Quality of Life Features – Enjoy features designed to make gameplay smoother and more enjoyable.

🌊 Fishing & Exploration – Explore different areas, discover new things, and progress through the game!

🔥 And there's much more to discover!

📹 WHY JOIN AS A CONTENT CREATOR?

Since Rod and Reef is still new, this is a great opportunity to get involved early, create fresh content, grow alongside the game, and introduce your audience to something new before it gets bigger!

Whether you create YouTube videos, TikToks, YouTube Shorts, or other Roblox-related content, we'd love to have you on board!

⚠️ IMPORTANT: This is currently a VOLUNTEER OPPORTUNITY, meaning there is no guaranteed payment at this time. We're looking for creators who are interested in Rod and Reef and want to help showcase the game to a wider audience. Future opportunities may be discussed separately.

📩 INTERESTED? DM ME ON DISCORD!

Discord: "real_jamal6761"

Know someone who might be interested? Feel free to share this with them!

Let's help Rod and Reef grow and bring more players into the community! 🎣🌊