I was laid off in December and haven't been able to find a content marketing job. I know the job market right now is awful but this is the longest I've ever been out of work. I've gotten some interviews but not an offer. I'm not married to content marketing as a career anymore given the instability of the profession and the prospect of AI completely swallowing it up in the near future.

I have 14 years of experience in marketing (4 in PR, 10 in content). What else can I move to with this skillset? I've looked at product marketing jobs because I've been tasked with some of those responsibilities before, but they all require several years of previous experience in that role specifically. I've never owned a growth strategy before. I am at my wits end, I don't know what to do. Please help - I really need some advice.

If you are working as a content strategist at any agency or company, I want some guidance from you to prepare for the interview for this role.

What type of questions they asked you?

Actualy, How to prepare?

I somehow prepared from gpt, some yt videos

That's it...what else I need to take care properly?..

It would really helpful.

Thanks in advance

I look at a lot of AI-generated ad creatives at work, and the pattern I keep seeing: the ad itself is fine, the first 2 seconds are dead.

Here's the test I run on every creative before it gets budget:

1. Mute it and watch the first 2 seconds. If you can't tell what the ad is about without sound, the hook failed. Most mobile viewers never unmute.
2. Screenshot the first frame and show it to someone who hasn't seen the ad. They should be able to name what it's selling and who it's for within 5 seconds. If they can't, the frame failed.
3. Watch the whole thing once at 2x speed. If nothing makes your thumb pause, nothing will make a scroller's.

Example from this week: a skincare UGC-style ad. The full video was polished, decent pacing, nice room. But the first frame was a smiling face with no product in sight. Swapped the opener to the product bottle in the first frame. CTR went from 0.8% to 1.4%. Same ad, different first 2 seconds.

I judge every hook on three things: first-frame clarity (the screenshot test), 2-second comprehension (muted), and one thumb-stop moment per 10 seconds of video.

If a creative passes all three, spend. If not, fix the opening, not the whole ad.

I build interactive lessons. You drag something, a chart or simulation reacts, and the idea clicks. That's the product, and it dies in a screenshot. A still image of a slider looks like every other edtech card.

So far, almost everything I've posted on Reddit has been plain text. Posts that opened with a real number or a direct question got up to 12 comments. The two "I built X" posts got zero. Text works for feedback, but I need visuals for anything beyond Reddit.

I'm weighing three concepts, all taken from things already on my landing page:

1. A question card: "How many people do you need in a room before two of them probably share a birthday?" The answer (23) is in a small demo on the page. It grabs attention, but it might feel like clickbait.

2. A 6-second silent screen recording of one interaction: one driver taps the brakes, and a traffic jam forms behind them with no crash, no lights and no bottleneck.

3. One striking still frame: Earth's whole history squeezed into a single day, with our species showing up in the last few seconds.

For people who make creatives for "you have to try it" products:

- Do you show the UI or the idea?

- Is a question card honest if the answer really is one click away, or does it burn trust?

- What would you test first with no budget, only organic posts?

Please join us - we need writers to back a new content standard that is holistic of how humans express themselves.

I can't believe that so many creatives are embracing EEAT in Google and now also in GEO.

Why is it only linear thinkers that are getting behind it? Because of one obvious observation: It ignores creativity and fun!

Human content is not 90% regurgitating facts - marketing content is much broader.

To fix this - I've started a Campaign for Humanity - that FEECAAL is the new standard to push EEAT out.

Fun, Entertaining, Experience, Creative, Art, Authority and Learning

source: FEECAAL. wiki