r/content_marketing • u/Gleb_SV • 16h ago
Question How do you make creatives for a product whose whole point is that you can play with it?
I build interactive lessons. You drag something, a chart or simulation reacts, and the idea clicks. That's the product, and it dies in a screenshot. A still image of a slider looks like every other edtech card.
So far, almost everything I've posted on Reddit has been plain text. Posts that opened with a real number or a direct question got up to 12 comments. The two "I built X" posts got zero. Text works for feedback, but I need visuals for anything beyond Reddit.
I'm weighing three concepts, all taken from things already on my landing page:
A question card: "How many people do you need in a room before two of them probably share a birthday?" The answer (23) is in a small demo on the page. It grabs attention, but it might feel like clickbait.
A 6-second silent screen recording of one interaction: one driver taps the brakes, and a traffic jam forms behind them with no crash, no lights and no bottleneck.
One striking still frame: Earth's whole history squeezed into a single day, with our species showing up in the last few seconds.
For people who make creatives for "you have to try it" products:
- Do you show the UI or the idea?
- Is a question card honest if the answer really is one click away, or does it burn trust?
- What would you test first with no budget, only organic posts?