r/socialmedia • u/luisjamesnelson • 2h ago
Should I post my travel vlogs on my existing account with 100k or start a separate account?
I’ve built up an audience of around 100k followers across TikTok and Instagram by documenting the renovation of my house. A big part of my content was buying a house outright at 18 and documenting the whole renovation journey.
I’m now 21 and about to travel around Southeast Asia for roughly 3 months, and I want to start making travel vlogs and documenting the experience.
My dilemma is whether I should post these vlogs on my existing accounts or create completely separate travel accounts.
I’m worried that the people who followed me did so specifically because they enjoy watching house renovations. If I suddenly start posting videos about travelling around Thailand, Vietnam, Laos, etc., I’m concerned that people will unfollow, engagement will drop, and I’ll potentially damage the audience I’ve spent so long building.
On the other hand, using my existing accounts would give the travel content a much bigger starting audience than a brand-new account with zero followers.
The other important thing is that I fully intend to get back into property renovations in the future. I don’t want to abandon the renovation content permanently, so I’m worried about confusing my audience now and then switching back to renovations later.
What would you do in my position?
Keep posting everything on my existing accounts and accept that some followers might not be interested?
Create separate travel accounts and keep the renovation accounts focused entirely on property?
Use my existing accounts occasionally for travel updates while posting the actual vlogs on a separate account?
I’d particularly appreciate advice from people who have grown social media accounts, switched niches, or built multiple accounts.
Would love to hear your experiences and whether changing content like this can actually hurt an established account long-term.