Hi everyone,
I’m in a really stressful situation and desperately need some advice.
I accidentally changed my Meta Ads budget setting from a lifetime budget to a daily budget without realizing it. The campaign has been running for about three weeks, and I’ve now discovered that the total spend has exceeded $45,000.
This was a genuine mistake, and I never intended to spend anywhere near this amount. The unexpected charges are financially devastating for me. My annual salary is less than this amount, and I honestly don’t know what to do.
I’m currently trying to contact Meta Support, but I’m not sure how to reach someone who can actually review my case and help.
I have a few questions:
Has anyone successfully received a refund from Meta for accidental overspending caused by a budget setting mistake?
What’s the best way to reach a real Meta representative who can escalate this issue to the appropriate team?
Is there any way to dispute these charges or request an exception, given that this was an unintentional configuration error?
If you’ve dealt with a similar situation, what steps did you take, and what was the outcome? Thank you!!

I set up a new awareness campaign on Oct 14 with two ad sets, one for Rajasthan and one for some towns in Gujarat. Budget is 1000 INR a day. It hasn't spent a single rupee. Impressions don't even show 0, they just say "not available".
The weird part is that pretty much the same campaigns ran fine in late September, around 80k impressions each at a really low CPM. Same page, same account, same kind of audience.
Meta support has been useless. First they said the account looks active and asked for a screenshot. After that they sent me a Help Center link and said their team can't help with this.
Has anyone had this happen? Could it be something with the page or the Instagram account, or ads stuck in review without any notice? And is there any way to get a real person at Meta to look at it?
Thanks in advance, it's peak season for the client so every day hurts.

Does changing page affecting ads performance?

For the last 2 daya meta performances are dropping, anyone experiencing the same?

I’ve just finished learning Meta Ads along with some advanced tips and tricks, but through theoretical courses. I don't have the money to run test campaigns or fund ad campaigns for myself. How can I find clients who are willing to work with someone like me with no portfolio and no past client history? Is there actually a specific tier of small business clients who would accept working with me?

I created a starter campaign on Facebook to get Likes/Follows to my new business page. (Like campaigns are no longer supported in Ads Mgr). 

For the first six days the ad was consistently getting 15-20 likes per day with a low frequency. On day 7 (a Thursday and the day after FB said it finished optimizing) the Follows dropped by 60%. Same thing happened the next day, down nearly 70% from a week earlier (which was the first day of the campaign).

The FB AI says there was no change to my ad/campaign so nothing on their end caused it. It did say that maybe the auction price suddenly jumped. It also said such fluctuation is normal.

I'm skeptical though when it happened only one week after it started and it had been so consistent prior. 

Does this sound typical? Any idea why it would drop like this? It's not like I've been running the same ad for six months or the frequency went crazy.

Thanks. 

My ad was previously rejected for "spam." I have since successfully appealed the decision, but now that I’ve reactivated the campaign, it’s showing a delivery error: "Ad paused due to multiple policy violations." Should I create a new campaign using that same post?

P.S. The post itself still exists, but the ad images and videos have disappeared—the content is no longer displaying.

Hey guys, I’m having a very consistent issues across both ad accounts that I use which is outrageously expensive traffic and meta blowing 60% of the budget within the first hour of ads launching, tested a product today 600$ cpm and 70% budget burned though in the first hour. This has been a consistent pattern in my last few tests, the creatives carry a 70% hook rate with a 9% click through rate which I consider pretty decent, however the cost of getting an impression is absolutely driving me insane. I’ve contacted meta support to have a look into this issue, has anyone experienced anything like this? What can I do?

Everything is tested Broad; advantage+

“We rejected your ad because it looks like it goes against our Advertising Standards. To restore your ad, request a review with Meta AI.”

Has anyone else experienced this issue recently? Some ads are getting rejected even when advertisers believe they comply with Meta’s Advertising Standards.

Could this be a Meta review glitch, an automated moderation issue, or a problem with the ad creative or product catalog?

Has anyone successfully resolved this by requesting a review through Meta AI?

We are looking for a fan of Meta, TikTok, snap, amazon ads to join our business team and accompany us on our different stores in different sectors of activity

Remuneration on spent ads and % of turnover

We are looking for a fully invested profile and 100% ready to join a team

Best,

Agency in India here. We manage our own ad accounts plus several client accounts across unrelated niches, domains and creatives.

Since roughly 8–9pm EST yesterday, early morning IST, around 60–70% of these accounts have had ads rejected under Meta's Spam policy, usually citing "deceptive links."

I don't think this is something we or one client caused:

- Different clients, domains and creatives were hit in the same window.
- Most affected ads were long-running with stable histories.
- There were no recent changes to their creatives or landing pages.
- Every affected account received the same rejection reason.

I haven't found an official Meta statement confirming a platform-wide issue. The recent Instagram CTR reporting bug appears to be separate.

We are currently seeing three outcomes:

1. Standard rejection: Appealing restores many ads within minutes, but some are rejected again shortly afterward.
   
2. Approved but "post deleted": This is the expensive one because the original engagement and learning history may be lost. Some people have found the supposedly deleted post by searching its post ID, which suggests it may be hidden rather than permanently deleted.
   
3. Learning reset: Some restored ads are dropping back into the learning phase even when the original post survives.
   

What we're doing for now:

- Not deleting any affected ads or posts.
- Appealing once through Account Quality or Meta AI in Ads Manager.
- Avoiding repeated appeals until we know whether they trigger additional reviews.
- Searching for missing posts by post ID.
- Trying to reselect the existing post or destination where an approved ad says "post deleted."
- Checking redirects, link shorteners and tracking domains to rule out legitimate Spam-policy violations.
- Waiting 24 hours before duplicating or rebuilding anything.
- Rebuilding only important revenue-driving ads whose original posts are still unavailable after that window.

Questions for anyone further along:

- Has a "post deleted" ad recovered its original post ID and engagement after waiting?
- Has reselecting the existing post or destination cleared the error for you?
- Did restored ads keep their learning history, or did they return to learning?
- Has anyone received written confirmation from a human Meta support representative that this is a known bug?
- Has anyone seen evidence that repeated appeals make the situation worse?
- Is anyone outside the US, EU, Brazil and India seeing the same thing?

Please include your country, approximate time of the first rejection, and whether you're seeing standard rejections or approved ads with deleted posts. Those may be two different problems.

We're not sharing any agency or client links because this is a troubleshooting post, not promotion. I'll update the thread with what happens after the 24-hour window.