https://imgur.com/a/ZbCIgux

These ratios between clicks & LPV are ridiculous, right?
I don't think my landing pages are too slow are whatsoever:

This is an example of one: https://musichall.be/campagnes/de-notenkraker-brussel

For EVDC, I built a creative strategy around the questions drivers may have before trying the app.

What do they need to understand?
What might hold them back?
What would help them take the next step?

Then I connected those answers to creative angles, hooks, landing pages, and testing.

The aim is to help the team spend less time guessing and more time testing ideas with a clear reason behind them.

You don’t just need more creative ideas.
You need to know why you’re testing them.