i first read this on twitter, haven't tried it myself yet.

growth hack story - Nadia zueva runs a small ai stylist app with no real budget for creative testing, so she pulls apart cpa before spending anything.

her chain: cpm × link ctr × post-click conversion = cpa. fixing cpa always means finding the broken link.

the benchmarks she uses, heavily averaged:

hook rate (survived first 3 seconds): ~25% normal, 30%+ good, scale at 35%+

hold rate: 15-25% on cold traffic is fine. high hook + low hold means the hook promised something the body didn't deliver

link ctr: ~1% normal, 1.5-2% good

the point is that cpm, hook rate and hold rate are all attention metrics, and attention can be tested organically for free. so she posts 3-5 hook variants as normal organic posts on tiktok, reels and shorts through postiz, waits 48-72 hours, and reads the retention curves in tiktok studio.

only variants in the top ~20% on at least two of watch-through, saves/shares and profile visits get money, through spark ads on tiktok or meta ads manager. then paid only has to prove ctr and cpa.

her takeaway: ads manager should be testing intent, not discovering that nobody watches past second 2.

comments on pre-testing creatives organically before running them?

Polling the group... what are your favorite and most versatile scripts to improve performance? I am looking for scripts related to improving content exclusions, search term review, and anything else that will just sharpen the overall relevancy for our users.

I am a contractor freelancer, they are not happy on how the agency handled their campaign, so they hired an inhouse, I plan to rebuild all the campaign for a clean slate that is what we do on my previous agency when we take over new account, but this is the first time I am taking over a 100k ad spend, before I just help scale.

Please help me what is the best strategy? Should I rebuild and create a new structure or continue what is working?

The roas are dropping and cpa is rising so I suggested a complete rebuilt but as I am rebuilding I am having second thoughts, I would love to hear what others would do?

I need help. Will genuinely tip you if you manage to help me fix this. The other day all of my business’s permissions were changed, pages and ad accounts were thrown off, and basically it was like the entire thing glitched. Woke up to a lot of panicked messages from my boss.

We’ve been able to find some of the accounts under my boss’s business manager in a restricted state, but some are completely missing. All of our dashboard pairings were removed too.

Basically, wtf happened and what do I do. I already have tickets out with meta but they’ve been no help. Please someone with experience guide me through some options here.

Hey guys, with Revolut having issues right before Q4, it got me thinking about how dependent our businesses are on payment providers.Did it affect your ad spend or campaigns at all? And do you have a backup plan for situations like this?Q4 is right around the corner, probably the worst time for

BFCM is coming up fast and the more I talk to people about it, the more I feel like there are two major camps.

One builds everything out in October and then tries not to touch anything once the sale starts, mostly because they don’t want to reset learning or make things worse. The other basically lives in their accounts from Black Friday morning through Cyber Monday and tweaks things every few hours.

Which camp are you in? Has either of those strategies ever made things worse?

And most importantly, what would you do differently this BFCM?