Meta DDoS Small Business's websites. Over the past months, my campaigns have been flooded with bot clicks that show zero real human engagement—just instant bounce rates, sub-second page views, and phantom abandoned checkouts with no scrolling or product browsing. Click-fraud bots and aggressive automated crawlers are slipping through, draining daily ad budgets to make profit for Meta while completely polluting the pixel data so the algorithm just optimizes for more junk traffic TO MAKE MORE PROFIT FOR META. If you lucky that day, you triple sales, ROAS going to Moon and then a month of MAKE PROFIT FOR META cycle. It is getting to the point where running profitable ads for your own business (NOT FOR META) so hard and META just dont give a fck again, again and again... Not even talking about october, its a disaster for all.

Very bad today across of all my websites

20 days into October and still no recovery in sight.
Couple of good days but conversions have tanked across the board.

Well, black friday discounts appraoch, and last year I was using the Andromeda methos of creating one Adset and throwing as many creatives as I could there, letting Meta decide where to spend it on.

I could not say if that has been working for me lately because the platform in general gets worse, and the global economy also gets worse, so I'm unsure if this is no longer useful or lower sales are just because of the algorithm being bad / the economy.

Is "cram as many creatives into one ad set" still the best route?

I woke up and Meta had already accounted for 60% of my total spend, all by this morning, October 20th. Any drop today?

I've been running Instagram ads for my small music industry business since July, and I've noticed a pretty significant decline in performance over the last couple of months.

The ads promote professional services for artists and DJs. They performed really well when I first started running them (volume and quality.)

For example, between 31 July and 1 August:

• Spent approximately £26 (£13/day.)
• Received 17 applications.
• Cost per lead was around £1.53.
• Three of those applicants eventually became paying customers, including two who purchased relatively high-value services.

I was getting genuinely interested leads who had the budget and were willing to invest in professional support.

Fast-forward to October, and the results look very different.

My most recent test, between 13 and 16 October:

• Spent £49.12.
• Received 14 applications.
• Cost per lead increased to £3.51.
• Lead quality has deteriorated, with pretty much every applicant not willing or able to pay for the services.

What's confusing is that I haven't changed the offer, creatives, targeting, or sales process during this period.

I've been using the same two ads since July, targeting different geographical locations with broad audiences. I tend to run them for a few days, pause them when I have enough enquiries to handle, and restart them when I need more leads.

I wondered if repeatedly pausing and restarting the ads, or using older creatives, was responsible.

However, after reading through this subreddit, I've noticed quite a few people reporting similar problems since September, especially with declining conversion rates, lead quality, and previously successful campaigns suddenly underperforming.

I've also seen discussions about potential issues with Meta's ad delivery system.

I'm now wondering if something on Meta's side could be contributing to what I've experienced.

It's been very frustrating because these ads were a very effective way of acquiring customers, and the deterioration has had a real impact on my business.

I'm interested to hear what others think:

• Has anyone experienced a similar decline in both lead volume and quality since September?
• Have you seen previously successful ads deteriorate?
• Has anyone actually seen performance recover?
• Do you think this sounds like a wider Meta issue, or is there something about my approach that could explain it?

I'm open to the possibility that it's something on my end. I'm just struggling to understand why the difference has been so significant when the ads were previously working so well.

Would appreciate any insights, especially from people running lead generation campaigns rather than e-commerce ads.

Thanks! 🙏

We are still seeing about an 80% drop with engagement with our ads with reactions and comments. We are niche novelty brand with so usually we get 25 to 50 comments a day. Has anyone else seen something similar?

Sales plummets after Saturday. .8 roas yeaterday at .9 today so far. What are you seeing?. Its bad again

Anyone else finding Meta sales campaigns extremely inconsistent lately?

I’m based in Dubai and have been running Meta ads for around five years across multiple brands. Total spend managed is roughly AED 2 million, or $500k+.

Meta feels completely different to me now. There have always been ups and downs, but lately it’s been much harder to get consistent sales or confidently scale something that’s working.
A campaign can deliver decent sales and ROAS one day, then slow down heavily the next. That makes it difficult to judge whether an ad set actually needs a change or whether I should just leave it alone.
I’m currently running seasonal products in the UAE, so there’s a limited window to test and scale. Some categories perform well, but the results haven’t felt stable enough to increase spend with confidence.
I’m not expecting identical results every day, and five years of experience doesn’t mean I have everything figured out. But the inconsistency feels noticeably worse than what I was used to.
Anyone managing ecommerce accounts seeing something similar, especially in Dubai/UAE? What’s actually helped you maintain consistent purchases and ROAS lately?

A quanto pare Meta ha ammesso che un aggiornamento del codice ha causato un problema globale alle Ads il 9 ottobre, coinvolgendo migliaia di inserzionisti.
Dicono di aver risolto il 10 ottobre, ma sinceramente, dopo tutti questi strani crolli delle performance negli ultimi due mesi, viene da chiedersi se ci sia dell’altro.
Qualcun altro continua ad avere conversioni pessime nonostante metriche apparentemente normali?

Fonte Meta:
https://about.fb.com/br/news/2026/10/a-meta-nao-esta-interferindo-nas-eleicoes-brasileiras-estes-sao-os-fatos/

Growing - comment “+”
Decreasing - comment “-“

Staying flat - comment “=“

Checking if I am the only one going cray cray

Anyone else have trouble with their new campaigns being stuck in “preparing” status? I’ll launch a campaign, it’ll be in preparing, and then turn active. It’ll spend like $3-$5 dollars, and then back into preparing.

Audience size isn’t small, there’s no issue with billing, and no weird budget caps. Other campaigns seem to be running fine. It’s not a new account either.

I’m at a loss!

Anyone see a CTR crashed today? Also im at .5 roas on 50% spent.

I’m looking for advice from anyone experienced with Facebook and digital advertising.
I’ve recently launched Forecourt NI — a Northern Ireland-focused online platform where car dealers can advertise their stock and buyers can browse vehicles from local dealerships in one place.
I’m looking for the most cost-effective ways to:
A. Reach car dealers across Northern Ireland and encourage them to sign up and list their stock. Dealers can currently join for free while we build the platform and grow our audience, with no payment card or contract required.
B. Attract genuine car buyers from Northern Ireland who are actively looking for their next vehicle and encourage them to visit the site.
I’d really appreciate advice on the best-value strategies, including:
● Facebook and Instagram advertising
● Targeting Northern Ireland car dealers and motivated vehicle buyers
● Google Ads and search campaigns
● Local SEO and content marketing
● Retargeting website visitors
● Effective budgets, campaign objectives and ad creatives
● Any strategies that work particularly well for two-sided marketplaces
You can check out the site here: https://www.forecourtni.com
If anyone has experience marketing automotive businesses, dealerships or online marketplaces, I’d be grateful for any practical advice on what works, what to avoid and how to make the most of a limited starting budget.
Thanks in advance!

Hey everyone,

I have a Facebook page with a pretty high reach, but I’m currently not earning anything because I couldn't meet content monetization policies so i was asking what are the best ways earn a page like this without Facebook content monetization? I thought i could earn with some stars and subscriptions but so far i have never received any stars or subscriptions

And if is there anyone who is interested in purchasing Facebook page with high reach and engagement we can negotiate

long story short: i advertise for a luxury real estate office. we do leadgen.

i've been doing this since november 2025 and i was even able to sell a house from the leads. i used normal interest and location based form ads for several months, gathered data and a steady CRM, started focusing on conversion signals and lookalikes and IT WAS GOING SO GOOD AND STEADY.

right now, on my forms i put 3 multiple choice and 1 SHORT REPLY QUESTION because i've been getting only "misclick" forms and I STILL HAVE THEM.

MY FORM LITERALLY HAS QUESTIONS FOR PEOPLE TO ANSWER AND THEY'RE STILL UNINTENDED. i don't know what to do at this point. none of my signals seem working. months and months of data gathering and feeding meta all went down the drain since September.

does anyone, ANYONE has any idea or worked something around or switched campaign types or platforms? i feel like going insane

Does anyone sees an improvement in weekly level without problems on meta ads delivery and results?

How you doing folks? I have a question.

I'm trying to run a quick form for lead generation on Facebook. Since the lead quality we've been experiencing has been really disappointing, I decided to implement GoHighLevel (GHL).

However, I don't have access to the client's website. It seems the other guy managing it doesn't want to give me access, so I can install the Meta Pixel.

I know the Pixel and CAPI complement each other and that using both is generally better than using either one alone. In this case, can I still run ads and potentially improve lead quality by implementing CAPI only?

Hey everyone,

I've been trying to get my UK-registered LTD verified on Meta so we can use the Facebook and Instagram APIs for our app.

Our first verification request sat in review for almost 14 days before getting rejected. I resubmitted the documents that same day, and now the second request is still pending.

The frustrating part is that I can't find any way to speak to an actual human at Meta. I've tried Meta Business Support, Meta for Developers, and their AI assistant. Everything just leads to help articles, broken links, or endless loops.

I'm even considering paying for Meta Verified on my personal account just to get access to live support, but I'm not sure they'd even help with a business verification issue.

Has anyone here dealt with something similar and actually managed to get verified?

Is there any working way to open a support ticket or reach the business verification team?

I'd really appreciate hearing how you got it sorted.

Thanks!

Hi all, I’m hoping someone has solved this, because I’m going in circles with Meta.

My personal Facebook profile has been restricted from advertising (it says since 2021), so I can’t accept an invite to my company’s business portfolio. The restriction page says it’s because I don’t use two-factor authentication.

So I turned on 2FA a while ago, and Accounts Centre confirms “Two-factor authentication is on”. But a day later, the restriction is still there with the same 2FA reason.

When I asked Meta’s AI support assistant, it said the restriction is about “account integrity and authentic identity” and that no live agent can review it. But when I go to Identity Confirmation (facebook.com/id/hub) to upload my ID, it just asks “Are you sure you want to confirm your identity? We normally only require this for specific reasons”, so it seems there’s no ID check pending for me.

So the restriction says 2FA, 2FA is on, the bot says identity, and identity confirmation says it’s not needed. 🙃

Has anyone had this and gotten it lifted? Did it just take a few days to update, did you find a “Request review” button somewhere, or did you have to reach a human at Meta some other way? Any tips appreciated!!

Update: I finally solved it by just off 2FA on all places (SMS and authenticator), before turning it on again and IT WORKED!!!!!!!!!!

Once we get ad fatigue and our CPR start getting expensive.

What should we do for it to go cheaper again?

Do I need to stop my ad and start a new creative ad?

Or just let it run and observe?

Also could it be because I've a small budget per day? Around 10dollar a day

I focus on clicks only

Im still new to meta ad but still learning

Thanks

Als

So, I run a clothing brand. Last year, I was doing around $30–40k a month, but shipping holds and chargebacks got me, and my Meta ads aren’t currently hitting the same as they used to. My new budget is $50 a day right now. Hopefully, I can scale up, but that’s not the point.
I’m essentially broke with bills to pay, and there’s all this pressure on me. I’m 18, but I feel like a 30-year-old man. I stopped communicating with my family and friends and deleted all my socials besides my business accounts. I just feel lost.
I was wondering if there are any ways to make more money online besides my main business, a clothing brand. Any recommendations or something—anything. I don’t know. No one will probably read this, but I’m going through it. I don’t mean to give up, though. I feel like there’s light at the end of the tunnel, but where is it?
And I can’t get a job because I’m a college athlete, but I guess four free years with no bills is good.

Man this has me very worried at this point. Hoping for a improvement from the last few weeks. Today winning adsets barely spending again. Ive noticed this wierd delivery trend Monday and Tuesdays now.

What are you seeing today?

I'm Omar, Founder at Convinci and built a tool to help FB marketers build enhanced catalog ads and allow pre-planned/scheduled changes.

The setup is simple, you put in your Shopify URL, choose your templates, set your schedule and connect it with your catalog in your FB commerce manager.

I've run it on my own Shopify stores and have had pretty great results, but really want feedback from more stores. Drop a comment if anyone is interested in trialling it for free and I'll whitelist you.

Hey everyone!

I manage Meta ads for a company that provides therapy services, and we've recently run into an issue where Meta categorized our website as "Health and Wellness".

Because of this, Meta has restricted our ability to track website form submissions, which is our main conversion event for lead generation campaigns.

We've submitted a request for Meta to review the categorization, which was denied. So we've had to pause our campaigns that optimize for website conversions since we can no longer properly track leads.

I'm trying to figure out what our options are if Meta doesn't remove the restriction.

I reached out to a rep, and they told me we are having this issue because we don't have an App ID attached to the backend of our site. This doesn't make sense to me because the app ID should only be required when you're connecting to a facebook app, to display a facebook page's post, right?

I have tried creating a custom conversion but when I test it, it doesn't trigger.

I fear my last option is to change all campaigns to instant forms, which I do not want to do considering lead quality.

Has anyone dealt with something similar?

Any advice or insight would be appreciated!