This is ridiculous, I have had 0 sales since 1AM, and usually most of my sales come around 7-11AM.
Has anyone had success with a refund ticket? I’m just wasting money at this point.

Saw an interesting post from @RSteveData suggesting the iOS 27 rollout may have impacted Meta conversion rates from around 1st October, with a more noticeable decline from 5th October onwards.

Interested to know if others are seeing the same thing or whether it's just coincidence.

I can't help but chuckle a bit everytime I receive one of these obtuse emails.

Latest one told me my campaign is about to end but it's performing SO WELL, don't stop now! Your "warm audience will cool" and "delivery optimization resets". Quick, add budget before your competitors steal all your sales!

Is it just me or are they are truly starting to beg?

And yes, they're not wrong (we know if takes time to learn the audience) but its just funny how they're making it clear how flimsy ad delivery actually is in hopes that they'll get us to spend more.

i have been advertising in the Indian women's Ethnic wear Space From past Year, with most of Audiences converting on facebook, Atleast 40% of them lack the intent to buy it.

The lack of Intent or Window Shopping behaviour can be seen From
- Cancelling Order minutes are Placing Them, Window Dressing the CPR as Stable and increasing the cancellation rate
- Bad Address For Tier 3 Villages and Cities Leading to More Returns-to-origin (RTO's)
32-35% RTO rate Currently
- Cancellation of Cash on delivery Orders On Doorstep
- Invalid Details of customers such as Contact Number, wrong pincodes etc

When our Team tries to reach Out to them, No one answers on the Other side,

We have tried Targeting cities only as a targeting option, and It has Somewhat Worked For us, but without Changing the Delivering Systems, can i Still get a Good Audience From Meta? through Customer audience?, Lookalike audience?, value rules? etc etc

can Anyone, who has Been in the same Situation Help me with this?

Hello.

Yesterday the global ad delivery glitch hit me for the first time. That's ok, it started to work again during the night in my timezone and it was running well until 9 AM CET, then it suddenly stopped and it's on hold again, just like yesterday.

I don't understand how a giant company like Meta cannot fix it for weeks. The sad thing is, TikTok is broken too, and YT is holding me on a paywall ceiling already, so unfortunately, IG and FB are my only options.

Has anyone experienced consistently insane CPMs across different campaigns, regardless of the product or creative?

I’ve had my Meta ad account for about a week and a half and have already spent over $1,000 on advertising. I’m starting to wonder if there’s something wrong with the account itself.

Here’s what I’ve experienced across four completely different products:

Campaign 1: $80–$110 CPM
Campaign 2: $120+ CPM
Campaign 3: ~$200 CPM
Campaign 4: $340+ CPM

My setup:
US broad targeting, 18+

Sales objective, optimizing for purchases

Highest Volume bidding

$50–$100/day budgets

Multiple video creatives per campaign

Some of my ads are getting 3–5%+ link CTR, so I’m getting engagement, but the CPMs are so expensive that CPCs are often $5–$10+.

Here’s the weirdest part:
Meta is also burning through my budgets extremely quickly. My latest campaign spent $43 in approximately 3 hours on a $100/day budget, while delivering very few impressions.

I’ve also had payment-verification flags on the account previously. Meta Support claims everything is resolved now, but I have no idea whether that could have affected delivery.

I understand that CPMs depend on competition, creative quality, audience, and other auction factors. However, seeing consistently high CPMs across four unrelated products makes me question whether something else is going on.

Questions for experienced media buyers:
1. Is this normal for an ad account that’s only 1.5 weeks old, even after spending $1,000+?

1. Have you experienced unusually high CPMs across multiple campaigns because of an account-specific issue?

2. Can previous payment-verification problems or limited account history affect auction performance?

3. Has anyone compared identical campaigns across two unrestricted ad accounts and noticed significantly different CPMs?

4. Would you continue advertising on this account or test another one?

I’m not looking to bypass restrictions or find some magic trick. I’m genuinely trying to figure out whether this is normal for a new advertiser or whether my ad account has an underlying issue.

If you’ve experienced something similar and found a solution, what actually fixed it?

Whenever I mix multiple angles in one ad set, one angle would pick up and the rest wouldn't get any spend. So I decided that each marketing angle will get one ad set, inside which I will update new creatives, but due to that, overlapping is happening. Is there any other solution? I'm following ABO and planning to scale vertically.

I'm into lead gen using lead forms.

How are you guys finding clients through personalized outreach, especially on Instagram?

Whenever I message a brand, my message usually gets handled by their social media manager rather than the founder or decision-maker.

For those of you who are successfully landing clients through cold outreach, how do you navigate this? Do you approach the founder directly on LI, use email, or continue the conversation with the social media manager?

Would love to hear what’s actually working for you!

Is anyone else running Sales > Message destination seeing very high CPM's , Very very low Unique CTR and CTR all near zero link clicks and near zero spend? Through October its never been this bad till today with new ads. Im running 4:5 videos and Ive never seen it so bad in 5 years. There was an unconfirmed meta outage roughly 14 hours ago.

I sometimes see a Spark Ad collecting likes, comments and profile visits while purchases remain almost unchanged. It is tempting to call the creative successful because it feels native and receives strong engagement. But people may be reacting to the creator, entertainment or discussion rather than developing any real interest in the product. High social activity does not automatically mean strong buying intent. I separate engagement quality from commercial performance.

First, I check whether comments are about the product, price and purchase process or mainly about the creator and video itself. Then I compare six-second view rate, CTR, landing-page views, add-to-cart rate and purchase CPA. If watch time is strong but CTR is weak, I look at the transition from entertainment to product value and whether the CTA is clear. If clicks are healthy but users do not add to cart, I check message consistency, landing-page speed, price, shipping and product credibility.

I also test the same product angle through different creators instead of assuming that one creator’s engagement will translate into sales. For me, the value of a Spark Ad depends on what happens after attention is captured. A video can be excellent organic content but still be unsuitable as a conversion ad. When a Spark Ad gets plenty of engagement but few purchases, do you revise the CTA, change the creator or stop using that creative for paid traffic?

Meta needs to just leave things alone and send all the engineers on forever holidays.

Overspent all my daily ads budget by 3pm today with 1.11 roas. Thank you very much. That is with Bid Caps by the way (obviously massively more expensive sales than my bid caps).

I don't understand this platform anymore, I'm giving up any hope of ever getting back to proper results.

Breezeway is like "yaay it's normal days again" - BS, not normal.

I went to log onto Facebook this morning and it said I was locked out until I create a passkey.

I tried creating a passkey 5 times, confirmed the passkey was created, but still was locked out with the same message refreshing in a loop every time I tried to log in.

I tried Chrome, Firefox, and incognito.

How is this legal?

I'm trying to get a better understanding of how experienced media buyers monitor frequency, especially when scaling campaigns....

I'm running a VSL funnel optimized for booked calls, and I'm confused about which date range I should actually be looking at.

For example:

• If I look at October 1–22, my frequency might be 2.0.
• If I look at September 1–October 22, it might be 4.0.
• If I look at the last 7 days, it might only be 1.5.

Can someone give me insight on what to do here?

All my campaigns are spending slow in last few days. These are campaigns running for months. Super slow in morning

Curious what everyone is doing lately when it comes to scaling budgets? I've heard some crazy stories here...

I'm currently running a VSL funnel optimized for booked calls and considering increasing budgets by 20% every 7 DAYS!

I've seen people recommend everything from 10–20% every few days to much more aggressive increases, but I'm curious what everyone thinks

(currently spending $20k/day rn)

For the customer lifecycle strategy, should I optimize for conversions from all audiences, or strictly focus on acquiring new customers? I'm torn on which objective performs better for high-value items. What has worked for you?

Why is it that some days my sales campaign feels like it has automatically turned into an engaged campaign, getting tons of likes and follows but 0 sales. And to confirm my suspicion, ads manager sends me this notification (image in comments) when on normal days I get a notification about how many purchases I got.

Is it just me or is it happening to other accounts too?

Its been hard since january this year, but it was never this bad. Something happened in meta in may i have no idea what but we are down ever since and cant get back up. Tried everything and anything nothing works. Did the brand die or facebook ad delivery?

Anyone had the same experience after years of running ads on the same brand? Should we shut this down and move on ?

Nunca tive na história da minha loja somente 1 venda paga. Estou quase no final do dia e somente 1 venda paga. Ta muito estranho, isso nunca aconteceu.

Alguém mais tá percebendo algo estranho hoje ou é somente comigo isso?

I'm getting another Shopify store ready and trying not to waste as much money on creatives this time.

Last time I spent days getting videos made for products that barely sold. Looking back, I should've tested simpler ads first instead of paying for custom videos straight away. Using Zendrop again and they have some ready made UGC videos for products I'm considering, so I might test those before spending money on custom creatives.

For those running Meta ads, do I start with basic creatives or spend more on custom ones before testing a new product?

September I ran an ad with a testimonial. $326 total spend. 14 leads. 20ish cpl. Every lead but two were on target. Paused it for fulfillment. The ad started at $59 cpl for the first 2 days. Overall, great metrics.

I just started it back up at double the ad spend. 3 days in, $49 CPL, $290 spent, 6 leads, only 2 on target. What is going on? Im basically at the same spend I was last time with 12 on target leads and now we have 2 on target leads. I understand there is a learning phase but I would think I would be past that given how fast the initial push learnt.

My frequency is 1.3 so not convinced its fatigued.

Claude is telling me the budget is the issue - im spending too much. Not convinced on that either. Should I drop it too $60/day like before?

This was the best ad I ever had and I pause it, then up the spend, and it's one of the worst. Im lost so any help is appreciated. Thanks.

I've heard conflicting advice about Meta's learning phase. Some people say you should leave an ad set untouched for at least 7 days, while others recommend turning it off when performance is clearly bad. Is completing the learning phase really that important, especially for smaller-budget campaigns? If performance deteriorates significantly, would you pause the ad set or let it run for the full 7 days? Thanks!

I was paying for my adds through my Revolut card up until a few days ago and then this suddenly started being declined by Meta and my ad account was disabled due to the outstanding balance.

I checked my app and there were no declined transactions by Revolut.

I tried linking my Paypal account and two different credit cards, all get verified by Meta but the payment fails whenever I try to make a payment. No issues from the bank’s side!

Anyone else experiencing this, and have a fix? Thanks

What's your take on the Meta Ads "Opportunity Score" does it make good recommendations all the time that help your ads to actually win or do the recommendations make more problems than they solve?

Anyone have experience on where that number might sit even with well converting ads? Will a higher score ALWAYS correlate to better results?

$1.1K Spent on Meta Ads With No Sales – Luxury Jewellery Brand. Looking for Advice

I recently started running Meta ads again on October 14 after a long hiatus for my luxury jewellery brand, which specialises in moissanite and lab-grown diamond jewellery.

Sessions: 569

Add to carts: 16

Checkout initiated: 5

Our AOV is over $1,000 AUD, so I understand the buying cycle is generally longer compared to lower-ticket products. However, I've spent approximately $1,100 AUD so far without a single sale, and I'm starting to wonder whether my campaign structure is doing more harm than good.

Current Campaign Setup:

TOF (Top of Funnel) – $100 AUD/day

• Optimising for purchases.
• Approximately 10 different ad creatives.
• Each creative has its own ad set.
• All ad sets use the same audience: Australia, ages 25–55, with interests including jewellery, beauty, luxury, healthcare, etc.
• I deliberately separated each creative into its own ad set to prevent Meta from allocating the majority of the budget to one creative while barely testing the others. I was given this advice from close friend who is highly successful in ecom.

BOF (Bottom of Funnel) – $50 AUD/day

• Also optimising for purchases.
• Approximately 7 different creatives, each in its own ad set.
• All ad sets target the same warm audience, consisting of 30-day Instagram engagers, video viewers, website visitors, etc.
• The BOF creatives focus heavily on our limited-time complimentary gift offer:
  • Free moissanite stud earrings (RRP $320 AUD) on orders over $1,000 AUD.
  • Free branded jewellery travel pouch (RRP $80 AUD) with every order.
  • Combined complimentary gift value of $400 AUD on qualifying orders.

My Main Concerns:

I'm aware that luxury jewellery is a considered purchase and that expecting immediate conversions might be unrealistic, especially after restarting ads following a long break.

However, with $150 AUD in daily ad spend and no sales after approximately $1,100 AUD spent, I'm questioning whether I should continue letting the campaigns run or make changes now.

I'm particularly interested in whether separating every creative into its own ad set is a mistake. I understand Meta generally prefers consolidated ad sets, but I did this because a close friend has his ecom brand setup this way and does 300k a month + selling car upgrades.

A few questions for anyone experienced with high-ticket e-commerce or jewellery:

1. Would you consolidate the TOF and BOF creatives into fewer ad sets, or keep them separated for more controlled testing?
2. Is $150 AUD/day enough to effectively run both TOF and BOF campaigns with an AOV above $1,000?
3. How much would you realistically expect to spend before seeing initial purchases in this category?
4. Would you continue running the current setup, reduce spending, or restructure everything?
5. For those selling higher-ticket products, what has worked best for converting cold traffic into paying customers?
6. how often should I be introducing new creatives/cutting low performers?

I'm not expecting overnight results, but I also don't want to keep throwing money at a campaign structure that may be fundamentally flawed.

Would genuinely appreciate advice from anyone who's had experience scaling high-ticket e-commerce brands, particularly jewellery or luxury products.