South Australian Premier Peter Malinauskas has come under pressure to reveal costs and processes behind some of the state government's highest-profile initiatives.
As the world-renowned Michelin Guide dished out its coveted stars to 11 South Australian venues on Wednesday night, you could see all the hallmarks of a Malinauskas government media moment coming together.
National and international attention on SA, born from a gamble — or idea — that no other state has taken up yet, all behind a commercial-in-confidence contract.
In that sense, paying Michelin to come over and judge SA's restaurants was cut from the same policy cloth as bringing Adelaide the inaugural AFL Gather Round, the upstart LIV Golf tour and the MotoGP.
When asked in parliament last week how much taxpayers spent luring Michelin to SA, Premier Peter Malinauskas said he was "not going to be in the business of revealing to other jurisdictions what we are investing in to get ahead of them".
The state government has cited commercial confidentiality as the reason for keeping the cost of bringing the Michelin Guide to South Australia a secret.
He then offered this explanation of the government's policy approach: "If you want to achieve outcomes, if you are interested in getting forward in a dynamic environment, you've got to be willing to do things differently.
"It doesn't mean we will get it right 100 per cent of the time, but it does mean we are going to give it a go."