On the Waveform podcast, I've noticed that the team makes several comments about the price of the iPhone duo that are akin to, "It's $2,000... how many people are gonna pay for that?" These comments always frustrate me because they neglect consumer habits.

A substantial number of people use trade-in credits with their carrier and tie that to a monthly installment plan. If you trade in an iPhone 15 Pro Max, you get $1,200 in credits, and it reduces the iPhone Duo to around $22 a month. Heck, even if you don't trade in a phone, it's $55. That price is enough for people to convince themselves that it's worth it. I'm not endorsing that as sound financial advice. I'm just saying people can more than rationalize that price point away. It's like car purchases! All that matters to most people is "what is the monthly payment?" If you can stretch it out long enough and make the monthly bill lower, you're golden! Even better, almost all the phone installment plans are interest-free.

I just wish they would acknowledge more that a majority of people aren't paying upfront $2,000 + tax at the Apple Store to get these devices, the same way people aren't dropping $40,000 at a dealership to buy a new car.

So somehow they accusing Marques of being "political" even though he paid a deposit 9 years ago and still didn't get the car, they just saw a demo and expect the car to come out as Elon said pretend like the same thing might not repeat again.