r/WeddingProfessionals • u/ulose2piranha • 1d ago
What's your experience/take on wedding "content creators"? Is it a fad or the future of creative storytelling?
I've been a wedding photographer for over 18 years and started doing wedding video a little over a decade ago. When "wedding cinematography" became a trend, I pushed hard for our studio to move in that direction. Now, I've been seeing an uptick in "content creators" at my weddings and I have mixed feelings.
On the one hand, I get the attraction. Our society has shifted toward instant gratification and I understand a couple's desire to have photos and video to share soon after the event while emotions are still at their peak. Having someone who can focus on capturing moments in such a way to maximize efficiency in a social media workflow makes sense (shooting JPEGs and vertical video, for example).
On the other hand, the times I've encountered it, the "creator's" approach seemed underwhelming and borderline scammy. One gal had just her cellphone and an old digital point-and-shoot camera. Not even a tripod, mobile gimbal, ring light, or those stupid DJI lav mics that everybody wants to hold (for some reason.) All of her reception shots were dark, shaky, and echoey as hell. She charged like $1.5K for something that my middle school niece could have done.
If you're an established photographer or videographer, is this something you're offering? Do you do the extra work yourself or contract it to someone else? What are the timelines and deliverables? Are you actively advertising or just up-selling if it's mentioned?
TIA for any input anybody has!