r/startups • u/Competitive_Virus114 • 3h ago
I will not promote A year building a LinkedIn alternative because we thought everyone hated LinkedIn as much as we did. Turns out, hating it and leaving it are two different things. [i will not promote]
Last year we got really fed up with LinkedIn. Every other post is AI slop, everyone sounds like a motivational speaker. People sharing events which they dreamed last night after fapping twice. Intolerable corporate BS.
So we decided to build our own platform. Basically, the opposite of what LinkedIn has become.
We built a karma engine like Reddit where people build reputation by actually contributing something useful, instead of farming engagement with generic posts. Users can only post in skill-based communities or comment on job listings.
We built ML based home feed job matching that helps candidates figure out which jobs are actually worth applying to,
We also added a free voice-based AI interview tailored for each job to practice for specific roles.
The recruiter side is just as important to us. When every applicant has a perfectly tailored AI resume, how do you figure out who’s actually good?
Recruiters end up screening endless applications and spending days on calls. I want to give them better ways to find the right people without relying entirely on what’s written in a resume. They can simply visit the relevant skill communities and see the top contributors and directly message them.
There’s proper fb messenger level messaging too excluding calls, and I’ve made everything free for job seekers and recruiters both. No premium subscription to unlock the useful stuff.
But here’s the reality. I’ve spent months building all this and I’m still struggling to get users.
People already have LinkedIn. Even if they hate parts of it, getting them to join another platform and start from zero is a completely different challenge.
I probably spent too much time building before figuring out distribution.
I’ve been trying a few things to get the word out.
I’ve been posting about the platform in relevant subreddits, reaching out to recruiters on LinkedIn, making short videos showing how the features work, and building a community around the product.
I’m also trying to get people to try the interview tool because I think that’s something useful even if they aren’t ready to switch professional networks.
So far, it’s been a lot harder than I expected to turn that attention into people who actually stick around.
For those who’ve built something that needed a community to become useful, how did you get your first real users? Not signups that disappear the next day, but people who actually come back and participate.
I’m curious what worked for you, especially if you were starting with basically no audience.