r/xbox • • 11h ago

News Konami president Hayakawa believes AI “won’t bring a significant change” to the game market. “Humans” and “creators” are crucial for developing innovative games - AUTOMATON WEST

https://automaton-media.com/en/news/konami-president-hayakawa-believes-ai-wont-bring-a-significant-change-to-the-game-market-humans-and-creators-are-crucial-for-developing/
127 Upvotes

17 comments sorted by

28

u/NamiRocket Team Forza 10h ago

Konami figured it out?

7

u/segagamer Day One - 2013 8h ago

It's okay Konami, I already bought Castlevania Belmonts Curse lol

14

u/Poncho_Wah Still Finishing The Fight 10h ago

AI is the tempting lazy button for game developers.

5

u/HeartInTheSun9 8h ago

Konami with one of the best bounce back leaderships in the industry.

3

u/PJtheGFN 9h ago

Just sharing my opinion based on the headline because I know many people will be doing just that. Plus, it's an opinion much less about this article and more about what I feel about generative AI in games in general.

There will be a significant change for sure in that we will see development time reduce considerably once the tech is seamlessly integrated into the existing pipeline. However, what gen AI would help with is stuff very low in the priority list, like random flyer art for an open world game. More important stuff such as character design, broader environment design, and the like will still be almost entirely human-made.

So, it's just like a lumberjack upgrading from a manual saw to a chainsaw, the tech lets him do his job much faster and more efficiently but it's still the lumberjack who is the most important here as the chainsaw won't operate on its own. Not that good an analogy because I feel there will be even more human-input than what there is in this example.

It's a natural progression of technology. Things get done faster and easier whenever there's a revolution, but it's still mainly the human who is doing the things.

1

u/NamiRocket Team Forza 8h ago

Propaganda successfully relayed.

2

u/BestRedditUsername9 9h ago

Based Konami

1

u/DumbfuckjuiceDrinker 9h ago

Yeah, Capcom said the same thing or something along the lines early ths year too, so I'm not holding my breath FOR KONAMI OF ALL PEOPLE to follow through on that.

1

u/Left-Night-1125 7h ago

I see they are still holding back on Bloody roar though.

1

u/despitegirls XBOX Series X 7h ago edited 7h ago

Hayakawa believes that this will not bring a significant change to the market environment. One reason for this is that “entry barriers have already been lowered by the advancements of generic game engines and the spread of UGC (user generated content),” he explains.

I'm not sure what Hayakawa considers "significant", but I expect we could see a similar sort of popularity like we've seen with a lot of recent viral hits on PC, for the same reason that game engines have made it easier to make games. So while I doubt we'll see anything with the level of care and depth as a AA or AAA game, or anything that challenges the biggest games in terms of revenue, there'll be a lot of viral hits. Headlines will move from being "built by one person" to "built by one person in a week".

I do agree that people and creators are important for innovative work. You don't get art or creativity from a next word generator. At best you get a novel mashup of things that already exist.

0

u/Heide____Knight 10h ago

But they still need to find good studios with real humans who can make games for their popular franchises, like Silent Hill or Castlevania.

5

u/BestRedditUsername9 9h ago

I mean they have been seemingly seeing success with publishing for other good studios.

The new castlevania game is positively received

0

u/Itzie4 6h ago

Halo Studios just tried to make a game using contractors and AI. Didn’t work out well for them.

-16

u/FCRagnar 11h ago

Well, they're wrong.

0

u/segagamer Day One - 2013 8h ago

About what?

2

u/FCRagnar 8h ago

That AI won't bring a significant change to the game market. It's the title of the post.

-18

u/ponyboy3 11h ago

Yes Konami, the forefront of cutting edge games.