Hi all - Ritwik here from Aurevia - needed some help regarding ads on Shopify app store. Been doing cold outreach for some time now and i massively need to scale the infra to see some scale in my app's growth which is why we were planning to run Shopify app store ads as well.
Need some help from people here who are running ads and have seen success:
- What needs to be the daily budget?
- Should I run search result ads or homepage ads or category page ads?
- what is a good ROAS for ads on shopify app store that we should aim to achieve?
-any other suggestions would be greatly appreciated
PS: We did run search result ads for about a month or two with the free $100 ad credit and got 3 installs for $32.33 per install and $4.2 per click which seemed quite high but I don't know if it is and need some help there to understand the number there as well.
Cheers