Hi guys,
I've been working in social media and digital marketing for around 8–9 years, and I'm looking to pursue a Master's to develop stronger analytical and technical skills.
My goal isn't to become a data scientist or engineer. I want to build on my marketing experience and eventually move into roles where I can use data to make strategic decisions around customers, growth, revenue and business performance.
I'm currently comparing two Master's programmes with
slightly different skillsets:
Option A – Information Management & BI
- SQL, database design and data management
- R, statistics and Bayesian analysis
- BI Concepts
- Some ML & data visualisation
- Other subjects: CRM/ERP, information systems, business process modelling and management strategy
Option B – Business Analytics
-R, predictive modelling and ML
- Business analytics and advanced statistics - this is an elective
- BI architecture, ETL and data governance
- Tableau (another elective), with not much SQL coverage
- Other subjects: Product/service design and digital strategy
For context, I have spent almost 9 years in Marketing, but I want to upskill and make myself very employable and attractive. Possibly position myself as a Marketer who can make marketing/business decisions by understanding data.
Which path makes sense from the folks within the space?