Badminton deserves better. How can we still have such terrible streams in 2026?
I think we, as a badminton community, should be much more vocal about how our sport is being managed.
I come from esports, especially Counter-Strike, and I genuinely don't understand how badminton can have such poor decision-making at the top. We get projects like AirBadminton that barely anyone cares about, discussions about changing the scoring system when it wasn't necessary, yet we can't even get the basics right.
If we want more media attention, the first step is making our sport enjoyable to watch.
I'm a cameraman myself, and I genuinely don't understand how it's so difficult to provide a decent 1080p stream.
For around €5,000, you could buy 3–4 decent cameras, several shotgun microphones, HDMI cables or wireless transmitters, and build a perfectly acceptable streaming setup. And that's equipment you can reuse for years!
Don't tell me this requires millions. I could personally provide a decent setup for a fraction of what these events probably spend.
Look at esports.
In Counter-Strike, tournaments have incredible production, beautiful stages, multiple camera angles, great sound, engaging content and amazing atmospheres. All of this makes people WANT to watch, even when they don't fully understand the game.
Badminton has everything needed to be entertaining. The speed, the athleticism, the rallies, the atmosphere. But we're terrible at showcasing it.
Just look at the French Open stream.
And this isn't the first time. We've seen similar problems in Indonesia. (2025) but it's also mostly at every tournaments when there is no TV production. I remember watching a Denmark International challenge where they have all 5 (YES 5 courts ) covered by a decent pro camera/audio...and this was for international challenge. So there is really no excuses.
The image quality sometimes looks like 180p. The cameras shake whenever someone moves nearby or possibly touches the barriers. And somehow, this is an OFFICIAL international badminton broadcast?
They recently posted highlights of Toma Junior Popov beating Kunlavut Vitidsarn, the world No. 1.
Imagine being someone who doesn't follow badminton. You hear that a French player has just beaten the best player in the world, you click on the highlights, and you're greeted with absolutely terrible video quality.
Even as someone who loves badminton, I sometimes want to close the stream because it's so unpleasant to watch.
And we're completely wasting the atmosphere!
French crowds are incredible. People scream, chant, celebrate every point and create one of the best atmospheres in badminton.
Yet watching the stream, you barely experience any of that energy.
How can we expect new fans to fall in love with the sport when we can't even show them what makes it special?
I also genuinely wonder how these decisions are made.
Does the BWF simply give local organizers a budget and tell them to handle the production? Do organizers then hire the cheapest company available?
I'm genuinely asking because I don't understand how we keep ending up with these results.
I'm not even asking for a full television production like we'll probably get during the later rounds. Just decent cameras, stable footage, clear sound and proper 1080p quality.
I still own an old Panasonic GH5, which you can now buy second-hand for around €300, and it's capable of recording 4K at 60 fps. Obviously, a complete live production requires more than just a camera, but the equipment needed to produce a respectable stream is not outrageously expensive anymore.
The situation is especially frustrating in France.
We're competing with football, tennis, rugby, cycling, basketball and many other sports for attention.
And whether we like it or not, presentation matters enormously.
People are attracted by beautiful images, good storytelling, exciting highlights and entertaining broadcasts.
I've discussed this with several badminton journalists, and the lack of mainstream coverage in France is depressing.
When Christo Popov or Alex Lanier win major European titles, they struggle to make the front page of our biggest sports newspapers.
When Alex won the Denmark Open, he wasn't even featured on the main page.
Meanwhile, when Félix and Alexis Lebrun won European titles in table tennis, they received major coverage, including prominent photos.
And our biggest sports newspaper even broadcast the Denmark Open semifinals and finals!
So it's not as if badminton has absolutely no opportunities for exposure.
But we cannot expect people to take badminton seriously if the sport itself doesn't look professional on screen.
I'm honestly tired of seeing people in suits making decisions about the future of badminton while completely neglecting how the sport is presented to the public.
We need people who understand modern media, content creation, marketing, entertainment and how to attract a new audience.
Not just people who know how to organize a tournament.
I'm not saying every tournament needs a massive esports-level production. I'm saying that in 2026, a stable, good-quality stream should be the absolute minimum.
Badminton is an incredible sport. We shouldn't have to fight against its own presentation to convince people to watch it.
And I really think we, as fans, should start demanding better.
What do you think? Is this mainly a BWF problem, a local organizer problem, or simply a complete lack of ambition when it comes to badminton media?