It's not all doom and gloom.
So I've been meaning to make an intro post since I joined about a month ago. Let me start off by saying that I also joined Upwork right around then too.
A little background: I work in strategy. Deep dives into businesses to understand where the bottlenecks are, why growth or sales, or traffic have stalled. I diagnose, I clean up the stacks, I implement the change and follow through until the needle moves again.
My mentality is, and has always been, less is more.
Less platforms to manage, less clients to focus better, less hours to properly recharge.
I started over 15 years ago in translations & copywriting. Moved to websites, design, ads, funnels. This has lead me to IPO's, building investor pitch decks alongside CEO's not only in copy and design, but full marketing plans and projections of revenue.
I've also taken breaks in consulting along the way, working on personal businesses, got into real estate, publishing, and more. Each time I came back to it, the offer was renewed.
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Now that we have a bit of a profile understanding, I wanted to share my experience on Upwork so far. What's stopped me from making this post up until now is the general vibe and hurdles freelancers are facing on the platform, at least from the posts I came across. But I deeply think that this might help shift and uplift.
I landed my first client before my profile was complete. I hadn't had time to rebuild my portfolio. I signed up, added a proper photo and description, filled in some skills, and started browsing around just to get a feel for the platform.
2 jobs caught my attention out of the gate. I figured I'd send 2 proposals to go through the process.
I did outbid everyone on one of the jobs. It's a business expense, I can write it off. 1 interview later I was hired on a high ticket initial contract.
I stated plainly in my proposal that my profile was just created, that I would be adding portfolio items, and that I'd love an opportunity to have a chat. I didn't quote an amount in my proposal, I listed all the things that I thought would make us an incredible match. It was targeted, it was specific. It spoke directly to my skillset and the niches I've got extensive experience in.
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So now two things jump out at me:
1- I understand the platform's changed drastically over the past years. People are pissed about the pay-to play, lower rate competition, increasing fees. And in a way I get it. I did have an Elance account at some point in 2009. There's been an absolute shift and if you read up on investor communication, they're openly moving towards an elitization with higher ticket and margin services to enterprises. They have aggressive targets, and are effectively sacrificing volume for corporate value. It is right? That's beside the point. It's just what's happening.
2- I would tend to see it as an invitation to upgrade skills, understand where the money is, and get myself to that level if, and only if, I wanted the platform to be a part of my onboarding strategy. Bidding on 50$ jobs is nonsense. And it's not a viable model on Upwork.
If you only do graphic design and wait around for a brief, you are competing with AI and global price dumping. The shift is simple: move upstream. Become the strategist who handles both the business positioning and the design layout from iteration to launch. Sell outcomes, not assets.
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All that to say that being self employed isn't the easy road. And you'll always do yourself solid by continuously learning and upgrading your skills. Invest in yourself, write off business expenses the way you're supposed to. You need to be able to adapt whether it be to platform shifts, AI becoming a part of the workforce, and so on.
You don't grow by being comfortable, you grow by putting in the work it takes to stay on top.
I'm really not here to insult anyone, although I'm very much aware I'll get downvoted if read at all. But I thought a different perspective could be an interesting new conversation opener.
I acknowledge that I also had a fair amount of luck, and that this is not the experience of most new Upwork users. But it mostly boils down to my evolution as a consultant, understanding the market, fixing up a proper profile photo and description because first impressions are everything, and you only have 3 seconds to hook your prospects.
Clean up your presentation, upgrade your skills, charge more, hook clients with the problems only you can solve. ♥
And good luck to all of us!