r/TalesFromYourBank • u/Ok-Passenger9439 • 5h ago
High sales pressure in Big 5
I work as an FSR at one of the Big Five banks, and lately, I’ve been struggling with the way sales targets are managed in the banking industry.
On the surface, we’re told that recommending bank accounts, credit cards, overdrafts, and insurance should always be based on clients’ needs. But if that’s truly the priority, why do we have weekly targets for each of these products? Why do they make up such a significant portion of our performance scorecards?
Every morning starts with a call or meeting where we’re expected to report how many client meetings we have planned and how many specific opportunities we expect to identify for accounts, overdrafts, insurance, and other products. Then there are follow-ups at noon, 3 p.m., and after 5 p.m. to check our progress against our sales numbers that we projected in morning meeting vs how much is accomplished and how many more to go for weekly targets. That’s potentially four calls or meetings a day focused on sales performance every single day. 5 days a week without a miss.
I’m genuinely struggling to reconcile this with the idea of needs-based banking. Banking is becoming increasingly overwhelming for clients, with so many products being offered, many of which come with fees, costs, or other financial commitments. Does a client really need five accounts with overdraft protection and ten credit cards with insurance? Obviously, every client’s circumstances are different, but surely more products don’t automatically mean better service.
Are there regulations or safeguards in Canada to protect clients from being oversold products they don’t genuinely need? And how much room do employees really have to prioritize a client’s best interests when their performance and job security are so closely tied to sales targets?
I’m also wondering whether this kind of sales culture is common across all five major Canadian banks or whether some are better than others. For those who work in banking, how do you cope with this pressure while still feeling that you’re doing the right thing for your clients? Honestly, I’m starting to feel completely drained by the constant sales pressure. I care about helping people, but this environment is making me question whether banking can truly be client-focused under these conditions.