r/PublicRelations • u/dcypherstudios • 2h ago
Discussion I refunded a consult because the artist wanted PR before fixing a security issue
Had a consultation recently that I ended early and refunded. Still thinking about it, so I'm sharing.
An artist's attorney booked the call to plan a PR campaign for her. During the call, the artist's main concern came up: her safety. She's worried about people finding out who she really is.
The problem is that her artist name is her real legal name. Her attorney set it up that way and trademarked it. So anyone who hears her music can look up her name and find her actual identity, and possibly where she lives.
That's the exact thing she's afraid of.
I told them PR would make it worse. PR exists to get more people searching your name. If your name leads straight to the real you, every article and interview is another way for someone to track you down.
My recommendation was to deal with the name first. Use a stage name, or at least figure out a plan to separate her public identity from her private one. Then do PR.
They didn't like hearing that. The call got tense, and it was clear they wanted to go ahead with PR as planned.
I didn't feel right taking money to grow her visibility while ignoring the thing she said scares her most. So I ended the call and refunded the consult.
I'd make the same call again. But I'm curious how others would handle it:
- Have you worked with an artist who uses their legal name and has safety concerns?
- Would you have taken the PR work and flagged the risk in writing instead?