Season Ticket Member renewals officially open today.

You should have an email in your inbox with all the details. If you didn’t receive it, please reach out to your rep and we’ll get you taken care of.

I’m also really excited about the changes we’re making for next season. A lot of the enhancements and improvements to the STM experience came directly from feedback in this subreddit and from our STM surveys. We’ve spent a lot of time listening to what you value, what you want more of, and where we needed to get better, and you’ll see that reflected in the program.

Our goal is to make this to be the most successful STM renewal and sales campaign in Club history.

And this is beyond just ticket sales.

We talk a lot internally about making Courage games The Place to Be in the Triangle. The atmosphere we’ve been creating at First Horizon Stadium this season doesn’t happen because of us alone. It happens because of you. STMs are the foundation of that environment...you’re the people who keep showing up, bring other people with you, create traditions, get loud, and help turn a soccer match into something the community wants to be part of.

We’re building this together. The bigger that STM base becomes, the stronger the atmosphere gets, the stronger the Club gets, and the more we can continue investing back into the experience.

So take a look at the email, check out what’s changing, and, as always, keep the feedback coming here.

Let’s make some more history together. We appreciate you all.

Hey everyone, appreciate you all jumping in.

For anyone newer here, I’m Ralph, COO of the Courage. I oversee the day-to-day business operations of the Club…ticketing, marketing, merchandise, social media, communications, partnerships, fan experience, and overall game production and operations.

A couple of quick things up front so expectations are clear:

- I won’t be able to get into player decisions or anything on the technical and soccer side
- I can’t share confidential information or anything that hasn’t been made public by the Club
- I won’t discuss any internal policies, Club -  League policies, staffing decisions, or details between the Club and our external stakeholders.

Everything else on the business ops side is fair game.

This is something we’ve been talking about internally for a while, when it made sense to start engaging more directly here. The last couple of years have been a period of a lot of change for us behind the scenes. Different leadership in certain areas, new people coming in, and a lot of internal growth as a group.

We wanted to make sure we were in a good place operationally before stepping into conversations like this more publicly, and we feel like we’re there now.

Part of what comes next for us is being more open and connected with fans, and this felt like the right place to start.

I also want to say this, there are a lot of people behind the scenes in the Front Office who care deeply about this Club and the experience we’re building. When things don’t land the right way, that responsibility and accountability sit solely with me, and when it’s appropriate, I’ll drop in the subreddit to talk through it with you all.

One thing that’s important to understand about how we operate is that we move quickly, and we try a lot of things (we experiment… a lot). Not everything is going to be perfect right away, and that’s by design. We’d rather put something out, learn from real fan feedback, iterate and improve it, than spend months trying to get something perfect before anyone experiences it. We do NOT believe in “Perfect Theory”…

That also means your voice genuinely plays a role in how we evolve. A lot of what gets better comes directly from what we hear and see from fans, like all of you, in real time.

Not everyone’s going to agree with every decision we make, but I’m happy to give context into how and why things work the way they do.

The goal is always the same…build something fans are proud of and continue pushing the growth of women’s sports.

The floor is all yours….Ask away.