Food/Snacks Have You Eaten? Banana Milk (바나나맛 우유)
Banana milk, particularly Binggrae banana milk, is an icon of Korea. It could be simplified or blurred to the nth degree but we’d still know what it was… the little yellow bottle that bewitched a nation and the world.
This is a post seven years in the making, when I first started this series of posts the plan was to do one once a month. For the second post I let the subreddit decide, but only 19% of voters picked banana milk so it was shelved. Fortunately the idea had a longer shelf life than banana milk!
Of course flavoured milk is not unique to South Korea and there is evidence of various flavours of milk being developed as early as the 1400s. Humans have been experimenting with different ways to make food and drinks more palatable for a long time.
A (Not So) Brief History of Banana Milk
Korea’s journey into creating an iconic world renowned flavoured milk product began over 50 years ago in the early 70’s when the government of Korea was trying to encourage people to increase their milk intake. Consumers were not enticed by plain milk so Binggrae came up with a clever solution, combining milk with a rare taste of banana.
If you’ve seen Reply 1988 you have probably wondered about how rare and expensive bananas were in Korea in the 70s and 80s. Due to government restrictions and tariffs on fruit imports and bananas not being able to grow naturally in Korea, the combination of the cost to grow bananas in green houses and the small numbers being imported led to bananas being a rarity with a high price tag. At this time most household budgets didn’t allow for such luxuries so when Binggrae released banana milk in June of 1974 it made the flavour of luxury accessible and was a hit with Koreans of all ages.
From the outset banana milk was sold in a semi-transparent polystyrene bottle, the material chosen to differentiate it from other milk products on the market which were packaged in either glass or plastic and allow consumers to see the bright yellow milk inside. The bottle shape is said to be inspired by moon jars (a traditional storage container in Korea), the design features a ridge around the middle which makes gripping the bottle easier and an overhanging lip to prevent milk dripping onto one's face. This design earned the nickname “뚱바” (ddung-ba / chubby/fat) or “뚱뚱한 바나나우유” (ddung-ddung-han banana-uyu / chubby/fat banana milk) and over time the design worked its way into the hearts of a nation. So beloved that Binggrae have refused to change the design despite the cost and manpower required to create them. In 2016 Binggrae had the bottle design registered as a trademark and in 2024 when it passed its 50th birthday the company announced their intention to apply for national heritage status. As you can see on this image there have been very minimal changes to the design since the milk being released in 1974, the current design was released in 2004. In 2015 when Reply 1988 was airing Binggrae released a special edition featuring the 1988 design.
The milk itself was very high in milk content at over 80% whole milk which made the drink have a creamy, softer mouth feel that made it easier to drink. Back in the 1970s the flavour of bananas was created artificially and it wasn’t until regulation changes in 2010 led to the company having to choose between changing the name of the product to “banana scented milk” or changing the recipe to include actual bananas. They chose the latter. It took over 100 trials before they found a solution which didn’t change the taste and satisfied the law makers, adding around 1% banana juice to the mix.
As banana milk integrated its way into the daily lives of Koreans it also found itself a staple in the media of the country. As product placement in dramas became formalised advertisement, Binggrae was featured in many hit dramas which helped banana milk become an icon globally.
The first Korean wave (Hallyu) saw Korean television being broadcast in China and East Asia. This saw an increase in tourism and interest in products commonly seen in dramas like banana milk. As regular banana milk has a short shelf life and the traditional jar packaging is too fragile to withstand the sterilisation process required for long life milk, alternatives had to be considered so banana milk could go global. In 2007 Binggrae started their global expansion to South East Asian markets. As China was a successful region in 2014 they built their first overseas subsidiary, BC F&B Shanghai Co., Ltd.
In 2016 Binngrae opened a flagship cafe, “Yellow Cafe” in central Seoul dedicated to Banana Milk, where you could taste all sorts of banana milk flavoured treats and buy a wide range of merchandise. The following year a second “Yellow Cafe” opened on Jeju Island. In the first two years it is reported that around 320,000 visitors brought in 2.5 billion won in sales. Sadly, the momentum didn’t last and the Dongdaemun branch closed its doors in February, 2019 while the Jeju branch closed 12 months later. Binggrae cited a decline in Chinese tourism and wanting to focus on their expansion into the global market as their reasons.
As well as marketing via product placement, Binggrae have had a range of commercials over the years which are generally very playful and humorous. In 2017 they released an ad campaign entitled “my straw” targeted at millennials which introduced 5 different straws, 3 of which were available as a limited edition and quickly sold out. Later they were released again exclusively at the Yellow Cafe branches. They also teamed up with a large range of celebrities over the years including some of r/KDRAMA’s favourites Ju Ji Hoon, IU, Kim Woo Bin and Lee Min Ho. They’ve also had some pretty quirky print advertisements like the banana drinking cow and some more wholesome ones. Binggrae banana milk continues to regularly feature in Korean dramas as paid and unpaid product placement, this is the main reason banana milk is the number one food or beverage product sought out by tourists at Incheon airport convenience stores.
In the time period from 2016 to now Binggrae expanded their global presence exponentially. Currently Binggrae’s products can be found in over 30 countries worldwide. Their sales of banana milk have also benefited from viral drink combinations with numerous recipes trending, the banana milk latte managed to not only blow up in Korea but globally.
Through that journey banana milk went from a government health push to a product that is nostalgic to not only the people of Korea but the world.
Memorable Scenes in Korean Dramas Featuring Banana Milk
Examples contain some minor spoilers
Life on Mars (2018)
Life on Mars uses banana milk in the classic form, reminiscing the post bathhouse treat children are given and how over time this habit became a shared nostalgia. In these scenes Tae Joo comes to the realisation that his father whom he had not seen since his childhood was not the hero that he once thought but just a regular guy who might be a little shady but also someone who loves him. It’s hard for him to process the information but his younger self reminds him of how much he loved and believed that his dad was the greatest person on Earth. It’s a very emotional scene and a great use of banana milk to tie the scenes together and make them relatable to the Korean audience.
Tae Joo is tasked with returning his dad home from the police station. He asks if they can stop at the bath house on the way home. His dad catches him staring into space and offers to scrub his back. Tae Joo refuses but he does it anyway. Tae Joo reminisces the times at the bath house with his dad and how great they were. His dad says, “Having a banana milk after a bath is the best, isn’t it?”. He stands there deep in thought. His dad assumes he is waiting for him to toast and does so. He’s still out of it, but dad happily drinks his banana milk.
Later after having dinner with his family Tae Joo is leaving when little Tae Joo chases after him. He looks like he has something to say so Tae Joo buys him banana milk. They sit outside the convenience store looking very identical sipping their milk. Little Tae Joo looks at his ID and he notes they share the name “Tae Joo”. He asks him if he has a gun and is disappointed, so he asks if he has handcuffs. Tae Joo lets him play with his handcuffs, he asks, “do you catch bad guys with these?”. Little Tae Joo declares he is really cool, but not as cool as his dad. He continues bragging about how his dad is like superman, and could even avoid bullets in Vietnam. Tae Joo agrees his dad is an amazing guy. Little Tae Joo generously shares one of the pieces of candy his dad brought him, they play together with the handcuffs. Feeling content, little Tae Joo sips on his banana milk.
Twenty Five Twenty One (2022)
Banana milk makes several appearances throughout Twenty Five Twenty One which are memorable, honestly, this yellow drink gets the gold standard of PPL.
Following an intense training session with her coach Na Hee Do is sprawled out on the couch guzzling her second banana milk of the night when Baek Yi Jin shows up to sneakily replace her drink with a refill. She is surprised but excited to see him. She invites him inside and as it is the first time he sees her in her fencing gear he has a lot of questions. On the window ledge three empty banana milks linger as the two chat away the night.
After frolicking on the beach and taking a shower together for the first time the girls sit and drink banana milk together while the boys finish their shower. Hee Do tries to break the tension but they are feeling just too awkward about it all. They think it must be worse for the guys having only met three times before. That’s not the case at all! Ji Ung comes out raving about how amazing Yi Jin’s body is and they play around like they’ve been best friends forever. Hee Do ponders whether Ji Ung is after Yi Jin because he is pretty, Seung Wan explains that Ji Ung desires all the pretty things on the planet and Yu Rim finally realises why he is into her… out loud.
Agency (2023)
After falling into a trap on her first day at work Han Na rages to the CEO. He tells her to go cool off in her office and organises a banana milk to be delivered to her. His secretary forwards the message “Han Na do you want me to stick the straw in for you too?”. Outraged, she screams for the secretary to do it. Furiously she drinks the milk, while remembering telling him it would be weird to speak formally at the office as he was someone who used to poke straws in her banana milk as a kid (the English translation has less bananas!). By the time she finishes her milk she starts thinking more rationally and tells the secretary to deliver a message to the CEO that he no longer needs to put the straw in for her. He is pleased to know she is finally growing up and ready to take on corporate life. A powerful little bottle of milk ends its journey.
Love Next Door (2024)
Banana milk is love // The sweetest confession.
It begins with a confession put on hold. Seok Ryu asks if there is no expiry date on her answer. Seung Hyo says that might be a little unfair as life is infinite. They head to the convenience store in search of a product with an expiry date that suits. They start in the canned goods section. It’s not looking good. Seok Ryu heads to the instant rice while Seung Hyo heads to the fridge section. They have quite different thoughts about the length of time and depth of thought necessary. Seok Ryu looks for something with a longer expiry date, perhaps fermented yoghurt. While Seung Hyo decides they should go with milk. Seok Ryu agrees but it has to be a carton from the back row. She catches feelings and runs away while he continues pondering the milk situation. When she doesn’t answer him he notices she’s gone so he can pick something with a shorter shelf life. The store clerk comes to tell him off for messing up the product display. Feeling guilty he buys a selection of the items they were looking at and shares them with his co-workers who are puzzled by the selection. His coworker tries to take the plain milk but he intercepts it. She wonders why as he usually likes banana milk. He says, that’s correct but the plain milk has a shorter expiry date.
After hearing Seok Ryu is missing Seung Hyo searches everywhere for her and eventually finds her at a beach he remembers she ran away to back when they were in high school. They argue about her hiding everything that happened to her overseas. She goes to leave and he picks her up and dumps her in the ocean to cool her off. He tells her to let it all out. She asks why he is getting mad at her when she’s the one going through it all. He explains he’s actually mad at himself for ignoring her when she sent him signals. He apologises, she breaks down. They dry off and enjoy a banana milk together while chatting.
While translating the notes Seung Ho recorded for her, Seok Ryu discovers a hidden message. She borrows Mo Eun’s car and goes in search of him. It’s her turn to complain that he doesn’t answer his phone. He asks why she’s there. She says she was bored and he told her she could come. Actually, everything is boring without him. She professes that without him life is bland, like eating unseasoned food, or visiting a jjimjilbang without having banana milk afterwards. She asks if he’d like to get some banana milk with her. He laughs, that even when confessing she makes it about food. They kiss. She says she doesn’t think she needs the banana milk after all.
Dive Into You (2026)
(Note: The twins are bodyswapped in this scene, names and genders used below are the body owners)
On a trip to the movies with the twins, Woo Jae shows up late having picked up some treats for Ha Na. He is surprised when acting grossed out, she rejects his offer. She states that cola is a better choice, and they are no longer kids so why would they drink milk. He goes to put the milk away but Ha Ru asks for the milk. Weirded out, he passes it to him. Ha Ru tenderly sips the milk. Woo Jae watches on and remembers a not so distant memory of Ha Na enjoying banana milk crosses his mind. He continues watching Ha Ru for a moment before returning to the movie. Ha Na has fallen asleep but a loud gun scene wakes her, she stands up and salutes shouting, “Private Yoon Ha Ru, reporting for duty!”. She laughs it off but Ha Ru dies of embarrassment by her side.
What Banana milk scenes did you find memorable?
What Experiences Have You Had Making and Drinking Banana Milk?
Not long after I started getting into dramas I became interested in the different foods and products I was seeing on my screen. Banana milk stood out as something simple, iconic and ubiquitous so of course I wanted needed to try it. I think it was my first time visiting the Korean grocery store that I found it in the fridge, I was so excited I didn’t need to read the label, I knew exactly what was in that little tetra pack! My dream! I took a sip. My face scrunched up. Soy milk! My dream was a childhood nightmare. Fake banana flavoured soymilk. I forced myself to drink it all and hated every soy flavoured sip.
But it wasn’t the end of my banana milk dream. Just fast forward a little…
The year is 2019, I’ve just arrived in Korea and I haven’t forgotten my dream. After finding my accommodation my first stop is a convenience store and the number one item on my list is banana milk. Well that’s the memory my heart holds dear but I didn’t do a cute photo shoot with my banana milk so you’ll just have to believe it! (here's a different snack) It was sweet and delicious and far too easy to drink. Well, it’s to be expected I do come from the country with the highest per capita consumption of flavoured milk in the world!
Fast forward another few years and I spot banana milk in little tetra packs at the Asian grocer, this time it’s made with UHT milk! Fast forward a few more years to 2026 and my second visit to Korea, banana milk is back on the agenda and it’s a calming and reliable friend on days when my travel plans are going haywire - but I admit to myself I like the taste of strawberry just a little bit more. When I return home I am happy to find that Binggrae now produces banana milk in Australia and I can easily find it even in my little corner of the world but I do miss that little chubby bottle and that teeny tiny straw that strangely makes my heart feel at ease.
Have you ever tried Banana Milk? Did you make it or buy it? Share your experiences in the comments!
Next Course
Hopefully, not another 4 years time.
I added challenge #31 (A drama featuring a food/drink that was focused on in a "Have You Eaten?" post) of this years KDC to challenge myself to actually write about one of the courses off my list. Seeing a non Binggrae version of banana milk as product placement in the first episode of and reading up about the banana milk wars in Korea sparked this all. Anyway, I have a few courses I want to write about one day!
What foods/drinks catch your eye most in dramas lately?
Previous Courses
Previous courses you may have missed:
- Jjajangmyeon (짜장면 or noodles with black bean sauce)
- Chimaek (치맥 or Korean Fried Chicken and Beer)
- Tteokbokki (떡볶이 - Spicy Stir-Fried Rice Cakes)
- Mango Six’s Mango Coconut
- Miyeok Guk (Seaweed Soup or 미역국)
- Bibimbap (비빔밥 or Mixed Rice)
- Pat Bingsu (팥빙수 or Korean Shaved Ice Dessert with Red Beans)
- Sujebi (수제비 or Hand-Pulled Dough Soup)
- Japchae (잡채 or Stir Fried Glass Noodles and Vegetables)
