r/BehavioralEconomics • u/Compass-_- • 14h ago
Ideas & Concepts Expected outcomes
Her second-shop forecast assumed strong sales. Then she added a slow first year and rising costs. In her rough model, each sale contributed $6 after variable costs, and monthly fixed costs were $6,000. A thousand sales covered those fixed costs. Eight hundred left a $1,200 gap. Her $3,600 buffer covered three such months.
She needed a better estimate of sales, a smaller commitment or enough cash to survive a longer shortfall. The break-even calculation assumes those costs and the $6 contribution stay valid, and leaves out startup costs. It shows what happens at 800 sales. It can't tell her how likely 800 sales are; that estimate needs evidence.