r/AppBusiness • u/jenthum • 1h ago
Marketing How do you find your first users outside your own country?
Hi everyone,
I’m an indie developer from Thailand, and I recently built and launched my own mobile app.
Most of my current users are from Thailand because that’s where I live, I understand the community, and it’s much easier for me to create content and reach people here.
But now I want to start finding users from other countries, especially English-speaking users.
The problem is… I honestly don’t know where to start.
For those of you who launched an app internationally:
How did you get your first users from other countries?
Which channels worked best for you? Reddit, TikTok, X, SEO, communities, ads, etc.?
Did you translate/localize your app first, or start with English?
Is it better to focus on one country first instead of trying to go global?
I’m a solo developer, so I don’t have a big marketing budget.
Would really appreciate hearing from anyone who has gone through this before.