Some background facts:

- Twitter was publicly launched on July 15th, 2006

- The first episode of 30 Rock aired three months later on October 11th, 2006

- According to Wikipedia, "The tipping point for Twitter's popularity was the 2007 South by Southwest Interactive conference," during which usage increased by 300%

- The only reference to South by Southwest on 30 Rock appeared a year later, during the episode Sandwich Day

I'm struggling to hash out a coherent theory about this (sorry I didn't study TV Theory at Kentucky Mountain Bible College), but I feel that a large part of 30 Rock's uniqueness is related to the expansion of the internet during its run, specifically Twitter

Are there any other sitcoms that engaged with the wider online conversation of the day as early as 30 Rick did? Not just their own fans on isolated message boards, or making jokes about the internet, but actively participating in a two-way dialog with the internet at large

…let’s see what that looks like.

Season 4 Episode 7

since ive been suspecting jenna to have histrionic personality disorder and pete to have borderline personality disorder, it made me wonder about the rest of the cast. just curious on what people think. or maybe im just overthinking about it.

Ive been informed that this exists, but i couldnt find the entirety of it. is anyone aware on where to find it or track it down? Same goes with a special involving lutz and frank (?) but i cant find any trace of it at all, except for an imdb page proving its existence.

Found in the wild on Twitter, the bird app.

I have watched the show all the way through a dozen times. Just about halfway through, right before the scene where Jack is in confession, there’s a transition shot that I guess is supposed to be the church, but is clearly the Allegheny County Courthouse in Pittsburgh with the BNY Mellon Tower in the background. I’d love someone to confirm for me but I’m virtually certain. I wonder if it’s an error or an Easter egg to Pittsburgh?

Tried looking online but can’t seem to find any mention of this so far.

What IS Business School?

Had to go rogue on my 30rock tattoo 😂

I just thought this was really funny watching 30 Rock after watching Arrested Development.

Does the BBC know???

We’re not prepared, Liz.

The 🫶🏽 when Tracy says “foodball” - genius.

After what happened betwixt you this morning?