Taylor has been at the top for what seems like most of her career. She won her first Album of the Year Grammy with her 2nd album Fearless and has been seemingly unstoppable since. Though all but 1 of her albums reached no. 1 on the Billboard 200, she didn’t get her first no. 1 Hot 100 until WANEGBT. But every new album since Red has produced at least one no. 1 hit, though Lover did not get its no.1 until Cruel Summer in 2023. The reason I bring up Billboard is because it is the true teller of what is popular and what may last the test of time. Taylor is the outlier in terms of Grammys, for example, in that she has 4 Album of the Year wins, but most of the other massive artists have only a few: The Beatles: one AOTY and only 6 Grammys as an active band Michael Jackson: a little closer to Taylor with 13 Grammys though only 1 AOTY Madonna: 7 Grammys no AOTY wins. More modern examples: Drake: 5 Grammy wins no AOTY, Rhianna 5 no AOTY, Beyonce 35 Grammy awards with 1 AOTY. With such inconsistencies in the awards, Billboard is really where you can compare directly and see who is relevant to the general public. Billboard stats (no. 1s only)
- The Beatles(10 years, 13 albums) – 19 BB200, 20 Hot 100
- Mariah Carey(38 years, 16 albums) – 6 BB200, 19 Hot 100
- Taylor Swift(20 years, 12 albums) – 15 BB200, 16 Hot 100
- Drake(20 years, 11/13 albums, 2 collaboration albums) – 15 BB200, 14 Hot 100
- Madonna(43 years, 15 albums) - 10 BB200, 12 Hot 100
- Michael Jackson(45 years, 10 solo albums) - 6 BB200, 13 Hot 100
- Beyonce(36 years, 8 solo albums) - 8 BB200, 9 Hot 100
- Rhianna(11 years, 8 albums) - 2 BB200, 14 Hot 100
Discussion questions:
Do you think all of these artists have something in common?
What makes them stand above all the rest?
Is it the way they interact with fans?
Does their celebrity status bring in just as many people as the songs?
Is it creative innovation or rather, the lack of innovation that allows everyday people to engage with their music?
Why does Taylor’s career look so different to the others, in having multiple peaks and the highest peak relatively late in her career?
Though Taylor is 20 years into her career she is showing no signs of stopping, will she be able to maintain this level of dominance for long? How long?
What do you think she will do with the next 20 years?